Overview
Dir, Product Marketing Jobs in Fremont, CA at Lam Research
ABOUT SOUND
Headquartered in Tacoma, WA, Sound Physicians is a physician-founded and led, national, multi-specialty medical group made up of more than 1,000 business colleagues and 4,000 physicians, APPs, CRNAs, and nurses practicing in 400-plus hospitals across 45 states. Founded in 2001, and with specialties in emergency and hospital medicine, critical care, anesthesia, and telemedicine, Sound has a reputation for innovating and leading through an ever-changing healthcare landscape — with patients at the center of the universe.
Sound Physicians offers a competitive benefits package inclusive of the items below, and more:
Medical insurance, Dental insurance, and Vision insurance
Health care and dependent care flexible spending account
401(k) retirement savings plan with a company match
Paid time off (PTO) begins accruing immediately upon start date at a rate of 15 days per year, in accordance with Sound’s PTO policy
Ten company-paid holidays per year
ABOUT THE ROLE:
The Senior Marketing Manager, Market Management is responsible for developing and executing marketing strategies to promote Sound’s products and services within a specific market, including analyzing market trends, managing brand image, overseeing marketing campaigns, and tracking performance to achieve sales goals and maximizing market penetration, etc.; typically requiring strong analytical skills, creative thinking, and a deep understanding of customer behavior and market dynamics and best-in-class marketing practices. The Senior Marketing Manager acts as senior strategist, go-to-market plan owner and tactical execution quarterback for marketing and communications activities for designated “markets” that Sound serves.
Broad categories of accountability include:
Brand management: Develop and maintain a consistent brand identity across all marketing channels, ensuring brand messaging aligns with company values.
Marketing strategy development: Create comprehensive marketing plans including target audience segmentation, positioning, pricing strategies, and promotional activities.
Campaign management: Oversee the planning, execution, and monitoring of marketing campaigns across various channels like digital marketing, social media, print, and events.
Budget management: Allocate marketing budget effectively across different campaigns and initiatives while tracking ROI.
Customer insights: Analyze customer data to identify trends, preferences, and pain points to inform marketing strategies and product development.
Sales collaboration: Work closely with sales teams to align marketing efforts with sales goals and provide support for lead generation.
Performance tracking and reporting: Monitor key performance indicators (KPIs) to measure campaign effectiveness, analyze results, and make data-driven adjustments.
Team collaboration and leadership: Be a team player, lead and mentor a teammates of business colleagues, professionals, assigning tasks and providing guidance as appropriate. Accepting and assuming the same from others.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Act as a trusted partner with the Chief Marketing Officer, Chief Growth Officer and the CEO(s) of assigned markets.
Be a subject matter expert in designated markets.
Know the hospital marketplace environments of the markets designated – Hospital Medicine, emergency departments, ICUs, Anesthesiology, and Accountable Care Organizations.
Understand market landscape, competitors, strengths & weaknesses, market positions of various competitors and our brand.
Develop and keep current S.W.O.T analyses for the business to understand and respond to with service line enhancements/adaptations, marketing, communications, sales tactics and in-place client servicing.
Develop go-to-market strategies leveraging appropriate tactical components for marketing and awareness exposure in the markets.
Awareness, branding and in-market positioning
Targeting – various segments within the market(s)
Value Messaging development and clarity
Thought leadership
Communications media and tactics
Lead generation strategy
Social media strategy
Collateral library and multi-media leverage
Press releases and media strategies
Paid advertising and agency management as needed
Content strategy
Events strategy
Measures of impact and effectiveness of market activities
VALUES
Professionalism: Treats others with respect, offers and delivers feedback in constructive and collaborative ways, seeks to understand and demonstrates active listening more so than active talking too soon
Maturity: Demonstrates confidence in executive presence, understands professional protocols in the work environment, ability to engage at all levels of the organization with professionalism
Self-motivated: Proactively jumps in to start a task or project with limited direction; asks to take on more responsibility and what’s next.
Strategic thinker: Demonstrates the ability to look at the big picture and proactively develop a plan of action.
Intellectually curious: Demonstrates a genuine interest in learning new things and wants to know the reason “why” behind the way things are done.
Persistent: Demonstrates the ability to “keep at it” even when obstacles or challenges are present; returns to the work at hand after a change of course.
Team Player: Proactively seek to work with others to accomplish a common goal. Willingness to share challenges and successes with others.
KNOWLEDGE, SKILLS AND ABILITIES
Strong analytical and problem-solving skills
Excellent communication and interpersonal skills to collaborate with cross-functional teams
Proficiency in digital marketing tools and platforms
Proficiency in content management, strategy development, leverage and AI as appropriate
Creative thinking and ability to develop innovative and strategic, thoughtful marketing campaigns
Data analysis and interpretation skills
Understanding of market research methodologies
Experience in project management and budget planning
Experience in hospital markets and hospital decision-making processes strongly desired
EDUCATION AND EXPERIENCE
Bachelor’s degree in marketing, business administration, or a related field
5 – 7 years of experience in marketing
5+ years in healthcare, ideally hospital or clinic markets – Emergency services, hospitalists, anesthesiology, critical care/ICUs, etc.
The Details: This is a full-time, remote position.
SALARY RANGE: $100,000- $135,000 annually. Exact pay will be determined based on candidate experience and geographic location.
Title: Dir, Product Marketing
Company: Lam Research
Location: Fremont, CA
