Overview
Director, AI Marketing Jobs in New York, New York, USA at Shutterstock
Location: New York
Position:
Director, AI Marketing, Business Solutions Division Reporting to: VP, Customer & Market Growth – Business Solutions About the Opportunity:
We are seeking an
innovative
Director of Content Growth to lead the marketing strategy for the Data Licensing & AI Business within our Business Solutions Division. This role will focus on creating and implementing a growth-oriented marketing strategy, with an emphasis on lead generation, customer acquisition, and retention across multiple customer segments. Working closely with the Revenue Lead and Head of Operations for the Data Licensing & AI Business and
cross-functional teams
, including Customer
Advocacy
, Product Management, and Marketing Operations, this role will play a pivotal part in driving growth and ensuring the effective execution of targeted marketing initiatives.
This position requires a strategic thinker with a deep understanding of market dynamics and customer needs, as well as experience in B2B content and digital solutions. The ideal candidate will be comfortable developing high-impact strategies, identifying market opportunities, and working cross-functionally to bring those strategies to life and possess a deep understanding of the AI training data market, AI and ML technologies, trends, and applications.
The Day to Day:
Strategic Marketing Development:
Define and drive the overarching marketing strategy for the Data Licensing & AI Business Unit, focusing on demand generation, customer and channel partner growth, and retention across
diverse
market segments.
Market & Customer Analysis:
Identify opportunities for expansion and growth within the market by analyzing industry trends, customer needs, and competitive landscapes.
Lead Generation, Partnerships & Growth Initiatives:
Develop and prioritize lead generation, nurturing, retention, and channel partnership strategies, working closely with the Revenue Lead to align marketing goals with revenue and bookings objectives.
Cross-FunctionalCollaboration:
Partner closely with the Marketing Operations, Customer
Advocacy
, and Events teams, as well as the Senior Director of Marketing and VP of Customer & Market Growth, to ensure effective execution and alignment of marketing activities with divisional goals.
Campaign Planning & Coordination:
Oversee the planning and execution of targeted marketing campaigns that support customer acquisition and engagement goals for the Data Licensing & AI Business Unit.
Performance &
Optimization
:
Establish metrics and KPIs to evaluate marketing campaign performance and continuously measure and optimize, leveraging insights to continuously improve and adapt strategies to meet evolving business needs.
Stakeholder
Communication
:
Act as the primary marketing representative for the Data Licensing & AI Business Unit, providing regular updates and insights to
senior leadership
and cross-functional partners on performance, opportunities, and strategic direction.
Thought
Leadership
:
Develop a comprehensive understanding of the business and introduce
innovative
ideas to support Data and AI business growth. This includes, but is not limited to, creating compelling content, strategizing partner and industry events alongside cross-functional Events …
Title: Director, AI Marketing
Company: Shutterstock
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
