Overview
Director, Audiences Jobs in Birmingham, Michigan, USA at Publicis Media
Company description
At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.  Publicis Collective’s consultative practitioners are catalysts for business growth and
innovation
, we’re more than media experts.
We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.  As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.
Curious – A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open – We value
diverse
perspectives and new ways of working.
Driven – We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you’re a
collaborative
and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. Â Let’s shape the future together. Overview Overview:
The Director, Audiences will plan, structure, execute, manage, analyze, and report on research projects that help support campaign measurement and broader client business objectives. You will lead and own all phases of research, with an opportunity to work across specific client industries including automotive, pharma, etc. The Director will apply research, data, and analytics techniques and outputs with a focus on storytelling and data visualization to address key business questions.
This position requires both strategic and tactical skill sets with organization,
collaboration
,
attention to detail
, intellectual curiosity, proficiency at
problem-solving
, and the ability to work in a
fast-paced
atmosphere.
Responsibilities
Key Responsibilities:
Own and lead all custom research projects as well as guiding partner added-value research initiatives
Architect primary research studies using various methodologies to address client business objectives and quantify attitudinal impact of media
Autonomously lead discovery, research, analysis, and reporting to uncover and socialize consumer insights
Present research findings in a clear, concise, and compelling narrative-driven way to both internal agency and client teams
Write research questionnaires for quantitative surveys and qualitative research (focus groups/interviews)
Provide data analysis and curated insights from syndicated media resources, such as MRI-Simmons, GWI, Mintel, etc. and other quant-based studies
Lead response to client and internal agency ad hoc research questions
Possess a thorough POV on research craft, tools and processes; evaluate current and new partners and approaches
Proactively educate internal and client teams on research, tools, approaches, and recommendations
Develop and guide strategic research recommendations ba…
Title: Director, Audiences
Company: Publicis Media
Location: Birmingham, Michigan, USA
Category: Marketing / Advertising / PR
