Overview
Director, Beverage Insights and Shopper Marketing Jobs in Plantation, Florida, USA at National Beverage Corp
Director, Beverage Insights and Shopper Marketing
Plantation, FL, USA Req #142
Tuesday, May 14, 2024
OVERVIEW OF ROLE, RESPONSIBILITIES, AND SKILL **
The primary responsibility of this position is to provide the company with information, insights, and formal communication skills regarding industry trends, customers, markets, consumers, competitors, and performance metrics to support senior management decisions regarding marketing, sales, operations, and financial activities.
DATA *
Manage, analyze, and interpret key industry metrics utilizing various sources of information including syndicated scan data, consumer demographics, advertising and promotional reports, beverage industry reports, customer information, and industry reports.
*
Design, create, and provide the organization with ‘best-in-class’ presentations to support sales and all customer selling efforts. Presentation skills required are to be an articulate communicator, effective speaker, confident messenger with advanced technical knowledge and software experience on Microsoft’s Office *
* PowerPoint, Excel, Word, Office, and Teams.
Customer Selling ** Work closely with senior sales leadership teams to provide compelling sales and marketing information to support sales efforts in growing the business and relationships with company customers, distributors, and suppliers.
Company Sales * Create, design, distribute, and participate in quarterly sales meeting templates to review budgets, sales results, programs, and ‘state-of-the-business’ presentations.
PROVIDE MARKETING / BRAND *
Act as a liaison between sales and marketing functions by building personal relationships and providing information and research support among all key positions within sales. Assist in the roll-out of new products by providing insightful industry facts or trends to support the marketing introduction and rationale with customers.
Ad-Hoc ‘State-of-the-Industry’ presentations to inform, engage, and support the Merch Mx leadership team on company activities and industry trends. Create quarterly ‘State-of-the-Industry’ presentations to the team and view top retailer sales results among top measured customers.
Support the Business Intelligence team, who is responsible for all insightful business analysis and relevant research services and/or supplier contracts.
Consumer Analysis of Purchase *
* Utilize research services to monitor and measure all key consumer purchase data.
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Title: Director, Beverage Insights and Shopper Marketing
Company: National Beverage Corp
Location: Plantation, Florida, USA
Category: Sales (Business Development, Sales Marketing, Account Manager, Sales Representative), Marketing / Advertising / PR (Business Development, Sales Marketing, Account Manager)
