Overview
Director, Brand & Social Media Marketing Jobs in Honolulu, HI at Outrigger Hospitality Group
Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
WE BUILD WHAT MATTERS
The Caterpillar Oil & Gas marketing team is seeking a highly strategic and organized individual to take the global lead in developing and executing the marketing plan for our gas compression segment. Expertise in developing a marketing segment strategy and implementing campaign management will be central to this role. Caterpillar’s Oil and Gas division provides superior products and service solutions to make our customers more efficient and lower the total cost of ownership. Globally, we deliver engineered oilfield products, equipment repair and field engineering services & solutions. Join our award-winning marketing team and help build solutions that change the industry.
The Role
As a Marketing Strategist, you will lead and execute the marketing communications plan based on the global oil & gas business strategy. This role is supported by senior staff to help analyze business trends, customer needs and competitive activities to develop a marketing communications plan to support worldwide business development. A critical function of this position is the cooperation with internal and external MarCom specialists, delivering high quality marketing campaign materials on time and within budget. This role works directly with the sales, product, and dealer teams to develop communication objectives and marketing plans for our gas compression business.
Job Duties/Responsibilities include, but are not limited to:
Develop, implement, and oversee omni channel marketing & communications strategy, media & communication plans, timelines, and budgets to deliver on the vision and business strategy.
Creates, leads, and manages marketing campaigns from planning to analysis.
Work with the central marcom teams to educate them on aftermarket goals and strategy, and ensure that each team is aware, able, and ready to deliver their part of the experience.
Developing a strong pipeline of new customers through prospecting.
Conducting market/competitive research to identify new opportunities and building effective customer strategies.
Establishing metrics to monitor and review the effectiveness of existing marketing strategies, suggesting necessary interventions for improvement.
Maintaining effective internal communications in the marketing department to discuss and align the marketing strategy.
What You Have – Skills, Knowledge, & Experiences:
Strategic Thinking : Knowledge of the importance of “big picture” thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Level Basic Understanding:
Explains how a sense of competition with industry counterparts can motivate greater productivity.
Identifies the key elements of the business strategy.
Demonstrates the ability to articulate how own work supports the business strategy.
Seeks help to clarify elements of the strategy that are beyond the group’s influence.
Effective Communications : Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Working Knowledge:
Delivers helpful feedback that focuses on behaviors without offending the recipient.
Listens to feedback without defensiveness and uses it for own communication effectiveness.
Makes oral presentations and writes reports needed for own work.
Avoids technical jargon when inappropriate.
Looks for and considers non-verbal cues from individuals and groups.
Relationship Management : Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Level Working Knowledge:
Provides prompt and effective responses to client requests and interactions.
Monitors client satisfaction levels on a regular basis.
Alerts own team to problems in client satisfaction.
Differentiates the roles and responsibilities in a business relationship.
Works with clients to address critical issues and resolve major problems.
Customer Focus : Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Working Knowledge:
Communicates the importance of customer needs/expectations and commits to resolving them.
Researches and verifies customer needs and expectations.
Solicits customer satisfaction feedback and acts on improvement opportunities.
Helps link organizational objectives to customer needs and expectations.
Meets regularly with customers to understand their wants, needs and expectations.
Global Perspective : Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
Level Working Knowledge:
Follows policies and procedures governing business activities with another country.
Obtains information regarding operational issues of other countries when making business decisions.
Assesses key legal, regulatory, and financial issues specific to a particular country.
Recognizes behaviors that promote or stunt effective relationships in that country; acts accordingly.
Creativity : Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Level Working Knowledge:
Shares ideas and is open to other opinions and views.
Analyzes own assignments and work environment for creative changes.
Exhibits interest in new ideas and experimentation.
Contributes to and encourages new ideas; builds on suggestions of others.
Explores possibilities and their viability.
Vendor/Supplier Management : Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Level Working Knowledge:
Works with vendors to assure that products or services are delivered to time and quality specifications.
Provides feedback on vendor performance to responsible contract administrators.
Resolves routine issues or problems with vendors in organization’s best interest.
Identifies communications bottlenecks and recommends appropriate solutions.
Builds effective working relationships with counterparts in vendor or supplier’s organization.
Additional information:
Relocation to Houston, TX available
Up to 25% travel, both domestic and international
Working hours will vary as this is a global team
What You Will Get:
Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.
Here you earn more than just a salary. Because we value your performance, we offer a total rewards package that provides day-one benefits, including but not limited to:
Competitive salary and annual bonus program
Medical, dental, and vision coverage
Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
Company-matched 401(k) plan
Stock option opportunity over time
Health savings account (HSA)
Flexible spending accounts (FSAs)
Short and long-term disability coverage
Life Insurance
Paid parental leave
Healthy Lifestyle Programs
Employee Assistance Programs
Voluntary Benefits (Ex. Accident, Identity Theft Protection)
Strong community involvement
This position is currently a hybrid in-office work model, requiring a minimum 3 day weekly office presence onsite at our Houston, TX office and remote the remaining days. However, work arrangements may be adjusted at any time based on business needs.
At Caterpillar, we are committed to a diverse and inclusive environment that values and respects the unique talents, experiences, and viewpoints of our global employees. Our vision is to continually develop the Best Team to build innovative solutions for our global customers, deliver superior results for our stockholders and positively impact the people and communities we serve.
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to specific employer, such as H, L, TN, F, J, E, O.
As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers #LI
Summary Pay Range:
$110,520.00 – $165,840.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
These benefits also apply to part-time employees
Posting Dates:
February 26, 2025 – March 5, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
EEO/AA Employer. All qualified individuals – Including minorities, females, veterans and individuals with disabilities – are encouraged to apply.
Not ready to apply? Join our Talent Community .
Title: Director, Brand & Social Media Marketing
Company: Outrigger Hospitality Group
Location: Honolulu, HI
