Overview
Director, Broker Engagement Jobs in Annapolis, Maryland, USA at Humana
Humana Director, Broker Engagement in Annapolis, Maryland
Become a part of our caring community and help us put health first
We are seeking a
dynamic
and strategic Director of Broker Engagement to lead agent training, communications, and marketing initiatives within the Medicare Advantage and life insurance markets. As a key leader within our Field Marketing Organization (FMO), this role will focus on driving agent success by developing and executing comprehensive engagement strategies, including training programs, marketing initiatives, and communications that enhance agent recruitment, retention, and productivity.
The ideal candidate has deep expertise in insurance marketing, broker training, and compliance-driven communications.
The Director, Broker Engagement plans and executes marketing and sales programs to generate new prospects and improve client retention. The Director, Broker Engagement requires an in-depth understanding of how organization capabilities interrelate across the function or segment.
The Director, Broker Engagement implements policies and programs to increase employee and external constituent awareness, and knowledge of activities related to the IFG Brokerage. Decisions are typically related to the implementation of new/updated programs or large-scale projects for the function and supporting technical/operational procedures and processes, and implements strategic plans, drives goals and objectives, and improves performance. Provides input into functions strategy.
Key Responsibilities:
• Marketing/Communications
– Lead, manage, and develop a team of marketing/communications team members
– Oversee the creation of marketing materials and social media content
– Ensure all marketing materials are approved,
impactful
, and compliant
• Program Design & Delivery
– Lead the strategy, design, implementation, and evaluation of sales training programs, including IFG University.
– Develop and manage customer experience/agent training models that align with organizational goals.
– Drive the execution of culture campaigns and
employee engagement
initiatives through
training and development
efforts.
– Oversee the delivery and management of training programs for call center employees, sales agents, and partner/dealer teams.
• Operational Excellence
– Lead and mentor a team of training operations professionals, fostering
collaboration
and high performance.
– Develop and optimize business processes for training intake, capacity planning, and
continuous improvement
.
– Utilize learning technologies to streamline program delivery and enhance learner experience.
– Manage program evaluation processes, providing data-driven insights to measure impact and identify opportunities for improvement.
• Budget &
Resource Management
– Oversee a training and marketing budgets, ensuring effective allocation of resources to maximize ROI.
– Monitor and report on financial performance, ensuring adherence to budgetary goals and identifying cost-saving opportunities.
•
Change Management
– Champion
change management
initiatives within the training function to support organizational transformation.
– Collaborate with stakeholders to align training strategies with evolving business needs and objectives.
…
Title: Director, Broker Engagement
Company: Humana
Location: Annapolis, Maryland, USA
Category: Management, Marketing / Advertising / PR
