Overview
Director, Communication Partners & Operations Jobs in Shanghai, Shanghai, China at the LEGO Group
Title: Director, Communication Partners & Operations
Company: the LEGO Group
Location: Shanghai, Shanghai, China
Job DescriptionWe’re looking for someone to help us shape our account handling capability, in the China Hub of our in-house agency based in Shanghai. We’re looking for a Director with an ad agency background at a leadership level, so if you have strong people leader experience and top-level brand advertising agency experience this could be the role for you.
This Director will lead a small team of Project Mangers (Account Handlers), who take responsibility for and champion the delivery of quality creative work, always thinking of the value we bring as an in-house agency. You will do so through a tireless passion for the LEGO brand, the effective management of your team and by meeting our marketing partners needs and addressing their business problems. You will work into the Head of the China & APAC Agency, ensuring an optimal operational set up, alongside a leadership team that is responsible for creating the setting where high quality thinking, great creative campaign work and our people can flourish.
Play your part in our team succeedingOur LEGO Agency China is the regional hub within the LEGO in-house advertising agency. We are responsible for leading strategic and conceptual development, design, and maturing communication campaigns for the China region. Our role is to engage with children and the adults in their lives, with great ideas that drive commercial momentum for our Markets.
We do this by combining Global campaign toolboxes with local market insight to deliver campaigns that are relevant for audiences in the region and coherent with global franchise strategy. We also develop bespoke campaigns targeted at regional specific consumer, shopper or customer opportunities. We aim to make the LEGO brand and its franchises engaging to all our audiences.
Core ResponsibilitiesA natural navigator with experience in complex stakeholder landscapes, you will help guide the agency teams through the complexity of working with multiple stakeholders within The LEGO Group, reading the signals of the business, ensuring the China team is able to respond with agility.
True partnership is about trust, as a leader of Communication Partners you will establish trust based on mutual respect and a deep level of understanding, whilst knowing the difference between what a marketing partner wants and what they need.
Understanding our Marketing teams, understanding them as people, understanding their regions, their business and the environment in which they need to deliver. You will have overall responsibility for the Agency relationship with our China market.
On the operational side, you will help us develop the best agency setup to respond to the evolving needs of the business and ambitions. Overseeing agency budget and the capacity planning model for the China team.
Define, train and nurture the Communication partner team championing the LEGO Group People Promise in your leadership style.
A Calming Influence with a constant flow of enthusiasm and energy regardless of what’s going on around us, you will keep a cool head.
Do you have what it takes?
10 years and above advertising agency leadership experience, either external or in-house
You will be a proven leader with a nurturing, inclusive approach. You are extremely passionate and positive with boundless energy and determination.
You’ll show good business maturity, building strong relationships with our Regional Market part…
