Overview
Director, Content and Merchandising Jobs in Boston, MA at the LEGO Group
Title: Director, Content and Merchandising
Company: the LEGO Group
Location: Boston, MA
Job DescriptionAre you interested in being part of a team who will highly impact the Americas Market Group and its eCommerce capabilities?
Bring your amazing eCommerce expertise to amplify the LEGO Group’s presence in the Americas Market and help to inspire and develop the builders of tomorrow!
Core ResponsibilitiesFocused on generating traffic to the organization’s eCommerce site, converting site visitors to paying customers, and driving repeat sales including
Developing and implementing digital/internet marketing strategies to promote products/brands and attract potential customers to the eCommerce site (e.g., search engine, social media, display ads, email/text promotions, etc.)
Ensuring the eCommerce site is visually appealing, easy to navigate and find products, responsive (i.e., pages and pop-ups load quickly), and includes clear/detailed product descriptions and photos
Developing and implementing online shopper marketing tactics (e.g., daily deals, user registration discounts, shipping promotions, customer reviews, similar/complementary product recommendations, etc.)
Encouraging repeat sales through product/packaging quality, post-sale product updates and promotions, and high quality customer service
Play your part in our team succeeding
The B2B eCommerce Center of Excellence is accountable for the execution of all digital/ecommerce-related activities within the region. This team plays a critical role in building up commercial capabilities for the LEGO Group. Together with a global function reporting to our Chief Digital Officer, this team will design, run and optimize the entire shopper funnel to support the marketing strategy defined with our regional marketing team to drive commercial results. Our global Product and Marketing Development team will support with eCommerce-focused audience and passion point campaign assets as well as assortment and packaging development and innovation.
Our future growth plans are dependent on our ability to lift our eCommerce and omnichannel strategy through strong execution with our B2B customers. The purpose and mission of the eCommerce Center of Excellence is to develop and implement a coherent digital shopper approach that leverages the strengths of the LEGO® brand and our unique Operating Model. This team stimulates the larger regional commercial organization by innovating our digital shopper strategy and ecommerce execution.
Do you have what it takes?
5+ years customer-facing key account management experience in consumer packaged goods, 3+ years experience in eCommerce
Track record of versatility, flexibility and an ability to apply focus behavior to manage multiple priorities in a dynamic environment
Demonstrated ability to proactively interpret digital trends and think criticality to challenge the status quo
High-level of integrity, enthusiasm with a presence that fits a fast-paced, energetic and collaborative organization
Demonstrated proficiency with Microsoft Excel, Microsoft PowerBI and/or Tableau
Thorough understanding of Amazon’s platforms Vendor Central, AMS, Brand Registry preferred
Excellent communication and presentation skills, with high attention to detail
Demonstrated ability to gain team followership in inspiring change
Bachelor’s degree in a Business related field or equivalent experience preferred
Domestic and global travel required with flexible scheduling – 10%
Additional Details On This Position
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