Overview
Director, Corporate Marketing Jobs in Atlanta, GA at Groundfloor Finance
Title: Director, Corporate Marketing
Company: Groundfloor Finance
Location: Atlanta, GA
SUMMARY:Groundfloor is on the hunt for a seasoned marketing leader to shape, build, and spearhead our corporate brand & marketing efforts. In this role, you’ll lead the development and execution of marketing initiatives at the corporate level, reporting directly to the CEO. In this high-impact role, you will oversee branding, help coordinate public relations, drive shareholder communications, and assist with company events while supporting and aligning marketing efforts across Lending and Investing business units. This position is pivotal in shaping the company’s overarching marketing strategy and ensuring consistent, impactful messaging across all stakeholder groups..
Groundfloor is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta. We value vulnerable high-quality/low-ego collaboration. If that sounds good to you, join us!
THIS JOB MIGHT BE FOR YOU IF:
You are passionate about leading marketing strategies that align with business goals and drive growth in a fast-paced, innovative environment
You love solving problems, fine-tuning strategies, and driving process improvements.
You know your way around the tools and vendors that will help accelerate growth and ensure sustainable scaling
You excel at managing multi-channel campaigns, optimizing budgets, and using data-driven insights to inform decisions
You thrive in a startup culture, taking ownership of projects from concept to execution, while collaborating closely with cross-functional teams
You are a creative thinker, able to refine brand messaging and positioning
You enjoy building relationships with investors and engaging finance communities
A DAY IN THE LIFE:
Brand Strategy and Management
Lead the development and evolution of the company’s corporate brand, ensuring consistency across all business units and communication channels
Establish and enforce brand guidelines to maintain a unified and recognizable identity
Collaborate with business unit marketing teams to integrate the corporate brand into their strategies and campaigns
Corporate Marketing Campaigns
Design and execute corporate-level marketing campaigns that promote the company’s values, initiatives, and achievements to external and internal stakeholders
Oversee the creation of corporate marketing content tailored to investors, partners, employees, and other key audiences
Partner with business units to provide tools and resources that enhance their marketing efforts
Shareholder and External Communications
Collaborate with the CEO, senior leadership, and investor relations team to craft compelling communication materials for shareholders and investors
Oversee the production of quarterly and annual reports, investor presentations, and other shareholder-focused content
Support the planning and promoting of investor events, such as webinars and shareholder meetings
Guide corporate communications, including executive messaging, public relations, and thought leadership efforts
Foster relationships with media outlets, industry influencers, and external stakeholders to amplify the company’s profile
Drive awareness and boost brand sentiment through targeted campaigns, ensuring the company becomes a recognized leader in real estate investing
Manage crisis communication strategies in alignment with the executive team
Collaboration Across Business Units
Act as a central marketing resource, collaborating to set strategic direction and providing support to busi…
