Overview
Director, CRM & Personalization Jobs in Miami, Florida, USA at The Subway HR Team
Ready for a fresh, new career? Look no further because one of the world’s most iconic brands can help you get there.
Why Join Us?
At Subway, “better” is baked into our DNA.We are a brand that believes in continued improvement … in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world’s leading restaurant brands, we’ve always embraced change and the path ahead. And today, we’re making better living way easier.
Ourpurposeis about more than the food we serve in our restaurants.It’s centered onfueling healthy businesses and healthier lives.It is one of the mostexcitingtimes to join the Subway team and contribute to our transformational journey.
About the Role:
We have anexcitingopportunity to support our Loyalty team as a Director, CRM & Personalization based in Miami, FL . Our Subway personalization team is on year two of our journey to provide the best experience for our guests. We’re obsessed with understanding our guests needs, motivations and how we can build a seamless experience for them. We’ve invested in the tools, data, teams, and programs to help us deliver best-in-class personalization capabilities, but now we’re looking for a director to lead our CRM and personalization strategy.
Join Subway as our Director of CRM & Personalization where your customer obsession will elevate engagement across our stores, channels and programs. We’re seeking a strategic leader to leverage data for enhancing acquisition, retention, and loyalty. In this role, you’ll innovate CRM contact strategies, mentor a dedicated team, and partner with marketing, analytics, Mar Tech, and product teams to create personalized customer journeys through email, push, SMS, and more.
If you’re passionate about putting our guests at the heart of everything we do, we want to hear from you!
If you feel that this is the role for you, and you are successful with your application, be ready to beBold,Empowered,Accountable, and ready to haveFunin a fast paced and agile working environment.
Responsibilities include but are not limited to:
CRM Strategy:Develop a comprehensive CRM strategy focused on customer lifecycle management, loyalty, acquisition and retention for Subway. You’ll have a team dedicated to helping with the execution and planning of the daily comms and journeys, but you’ll need to provide the strategy, vision, andleadershipthat determines when and how.
Email & Push Marketing:Own the execution of personalized email and push notification campaigns, optimizing each touchpoint for maximum engagement and conversion, with an emphasis on omni-channel efforts.
A/B Testing &Optimization:Drive continuous A/B testing to enhance open and click-through rates, attributed revenue and orders, while optimizing messaging based on data insights. This person will be passionate about data and developing a Test & Learn process for drivinginnovation. An expert with reading and analyzing our weekly campaign reporting and deriving new hypothesis for tests and enhancing our contact strategy.
Customer Segmentation:You’ll work with our Director of Data Personalization to co-create and enhance segments for personalizedcommunication, employing an analytical approach to customer data and segmentation. One of the top skillsets we’re looking for is someone that is analytically curious, and always looking for more ways to personalize l…
Title: Director, CRM & Personalization
Company: The Subway HR Team
Location: Miami, Florida, USA
Category: Management, Marketing / Advertising / PR
