Overview
Director, Demand Generation/Contractor Jobs in San Francisco, California, USA at Ikigailabs
Position: Director, Demand Generation (1099 / Contractor)
JOB DESCRIPTION
Company Description
The Ikigai platform unlocks the power of generative AI for tabular data. We enable business users to connect disparate data, leverage no-code AI/ML, and build enterprise-wide AI apps in just a few clicks. Ikigai is built on top of its three proprietary foundation blocks developed from years of MIT research – ai Match, for data reconciliation, aiCast, for prediction, and aiPlan, for scenario planning andoptimization.
Our platform enables eXpert-in-The-Loop (XiTL) for model reinforcement learning and refinement, at scale.
Rooted in academia, Ikigai also offers unmatched educational support that upskills work forces and transforms organizations into AI-driven ones. Ikigai Academy has already trained over 6000 students from 90+ countries on topics like “No Code AI” and “Time Series Forecasting”.
Role Description:
We are seeking an experienced Director of Demand Generation to lead our demand generation efforts with current,up-to-dateexpertise in digital marketing. As our Director of Demand Generation, you will be responsible for driving pipeline and revenue growth through best-in-class demand generation tactics, campaigns, execution, and measurement. In this role, you will help Ikigai establish and refine our marketing strategy, launch campaigns and experiments that help identify our ideal customer profile (ICP), while maximizing awareness and interest in ourinnovativeplatform and solutions.
This is not a “keep the lights on” demand generation role. Rather, you will be tasked with experimenting, testing, and iterating to uncover the most effective ways to reach and engage our target market. You should be comfortable operating in an ambiguous environment – you are helping us create a playbook for enterprise AI.
This Director of Demand Generation role requires a strong ability to work independently, but incollaboration. You will be ahands-onleader, partnering with sales, Ops, Product and Content Marketing to set demand generation strategies, content, and other offerings mapped to key buyer personas across their lifecycle, including acquisition, retention, and expansion. As we grow, you will focus on establishing scalable, sustainable demand generation processes and strategies.
Responsibilities:
Strategy Development
Analyze historical lead to win data,customer engagementand competitive information; work with product marketing and GTM management to evaluate and test Ikigai’s ICP, target personas, and integrated campaign strategy.
Develop and test demand generation strategies aligned with overall business objectives, target markets, and customer segments.
Collaborate with sales, product, and customer success teams to identify opportunities and drive revenue growth.
Manage demand generation budgets and resources
Digital Marketing
Drive lead generation campaigns across digital channels, including email marketing, search engine marketing (SEM), social media advertising, content syndication, and other relevant platforms.
Develop and implement database build and digital marketing strategies, including email marketing and lead nurturing and remarketing campaigns.
Manage Marketo instance with the support of a marketing analyst, including campaign setup, templates, and workflows.
Utilize tools like Zoom Info to enhance lead generation efforts/enrichment and maintain data quality.
WebsiteOptimization
Oversee website,…
Title: Director, Demand Generation/Contractor
Company: Ikigailabs
Location: San Francisco, California, USA
Category: Marketing / Advertising / PR, IT/Tech
