Overview
Director, Digital & Channel Marketing Jobs in Irvine, California, USA at Johnson & Johnson
Position: Director, Digital & Channel Marketing | Irvine, CA
Description Johnson & Johnson is recruiting for a Director, Digital & Channel Marketing to support our J&J Surgical Vision business. This position is located in Irvine, CA.About Johnson & Johnson At Johnson & Johnson, we believe health is everything. Our strength in
healthcare innovation
empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.
Through our expertise in
Innovative
Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at For more than 130 years,
diversity
, equity &
inclusion
(DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day.
Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our
diverse workforce
and culture of belonging accelerate
innovation
to solve the world’s most pressing healthcare challenges. We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the
diverse
needs of the communities we serve.
Which is why we foster a culture of
inclusion
and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential. At Johnson & Johnson, we all belong.
POSITION SUMMARY The Surgical Vision Director, Digital & Channel Marketing is responsible for leading and developing an integrated strategic promotional plan to drive customer awareness, loyalty, and sales growth to achieve business objectives in the United States. This position plays a crucial role in developing comprehensive channel strategies and digital innovations along the customer journey and aligned with business objectives, delivering a connected experience for customers and patients through online/offline channels leveraging paid media, digital marketing, trade shows, and marketing operations to strengthen customer relationships and enable sales teams effectively.
By analyzing market trends, digital solutions and competitor activities, the Director can identify new opportunities, adapting strategies and tactics to maximize
brand awareness
and market penetration. Moreover, utilizing effective digital marketing and analytical tools enables effective and efficient targeting, lead generation, and performance tracking.
The Director, Digital & Channel Marketing will cultivate strong partnerships with multiple functions internally and outside agencies and vendors to effectively build and execute key promotional activities. This senior leader manages a team in a matrix environment and is accountable for meaningful
career development
conversations, regular coaching and feedback.
KEY RESPONSIBILITIES
Product and Portfolio
Promotion
& Channel Strategy:
Provide
innovative
digital solutions to delight customers and add efficiencies throughout the customer journey.
Develop and execute non-personal
promotion
strategies to reach and engage target customers and patients through various channels.
Identify and optimize channel strategies to en…
Title: Director, Digital & Channel Marketing
Company: Johnson & Johnson
Location: Irvine, California, USA
Category: Sales, Marketing / Advertising / PR
