Overview
Director, Digital Marketing Jobs in Los Angeles, California, USA at Iteris
Cosm is a global technology company that brings experiences to life in immersive environments. We help our partners create spaces and content that blur the lines of real and virtual across three primary markets:
Sports and Entertainment, Science and
Education
, and Parks and Attractions. Cosm was born from the fusion of some of the greatest innovators in the history of technology. Evans & Sutherland, Spitz, Inc., and Cosm Immersive combined forces to power the immersive experiences of the future as Cosm.
Innovation
is in our DNA.
Job Summary:
We are seeking a
dynamic
and strategic Director of Digital with a deep expertise in programmatic media to lead and execute
innovative
digital strategies that drive customer acquisition, retention, and revenue growth. In this role, you will oversee aspects of our programmatic advertising operations, ensuring the seamless delivery of effective, data-driven campaigns that maximize ROAS and enhance brand visibility. You will work closely with
cross-functional teams
to develop and implement cutting-edge media strategies across digital channels, while also mentoring and leading a team of digital media professionals.
This position is a people manager role reporting to the Vice President Venues Marketing.
Key Responsibilities:
Strategic Leadership
:
• Lead the development and execution of the paid ad & programmatic media strategy to support overall marketing and business objectives.
• Own the end-to-end digital media planning and buying process, ensuring campaigns are optimized for performance across key programmatic platforms (e.g., Google DV360, The Trade Desk, etc.)
• Work closely with marketing
leadership
to align programmatic initiatives with broader company goals and strategies.
• Stay ahead of industry trends, new technologies, and emerging programmatic capabilities to ensure the company remains at the cutting edge of digital advertising.
Campaign Management &
Optimization
:
• Oversee the execution,
optimization
, and measurement of programmatic media campaigns across display, video, mobile, social, and other digital channels.
• Collaborate with data and analytics teams to build actionable insights, ensuring continuous campaign
optimization
and performance improvement.
• Ensure accurate targeting and segmentation to maximize audience reach and engagement, utilizing first-party and third-party data.
• Analyze and report on campaign performance, providing recommendations for
continuous improvement
and refinement of media strategies.
Vendor, Budget, &
Resource Management
:
• Build and maintain strong relationships with programmatic media partners, technology providers, and external agencies to ensure the best value and performance.
• Develop and manage the programmatic media budget, ensuring efficient spend allocation and cost-effective strategies to achieve campaign objectives.
• Monitor and report on spend, performance, and ROAS for each campaign to ensure financial efficiency and marketing effectiveness.
Data-Driven Decision Making:
• Use data, performance metrics, and analytics to inform decisions and refine strategies for greater campaign effectiveness and audience targeting.
• Partner with…
Title: Director, Digital Marketing
Company: Iteris
Location: Los Angeles, California, USA
Category: Marketing / Advertising / PR, IT/Tech
