Overview
Director, Digital SALES AND Branding *Hybrid Remote/Office Jobs in Provo, Utah, USA at PEG Hospitality & PEG Property Groups,Inc
Position: Â DIRECTOR, DIGITAL SALES AND BRANDING *Hybrid Remote/Office*
Position Overview
The Director, Digital Sales and Branding will providestrategic leadershipto develop and executeinnovativedigital marketing and sales strategies that drive brand management, digital engagement, and revenue growth. This individual will be a pivotal leader in aligning digital marketing initiatives with property-specific and organizational goals, ensuring market competitiveness and maximized ROI. With expertise in platforms such as Yardi and Word Press, the Director will foster strong stakeholder engagement while managing a team dedicated to excellence in digital marketing and branding.
Key Responsibilities Include
:
Strategic Leadership
& Brand Management:
Lead the strategic direction of a centralized digital marketing team that provides expert services across the vertically integrated organization.
Direct thestrategic visionfor digital sales and marketing across adiverseportfolio of assets, seamlessly integrating multifamily and hospitality brand strategies to maximize alignment and impact.
Oversee and implement effective brand management initiatives to enhance property visibility in competitive markets.
Serve as a trusted advisor to property and regionalleadership, contributing to thestrategic planningof sales and branding efforts.
Digital Marketing & Sales Strategy:
Continually assess the performance of various marketing channels (ILS, OTA, paid ad, website, social media, etc.).
Develop and lead actionable execution plans to enhance marketing effectiveness and ROI.
Utilize Word Press and other CMS platforms to build, manage, and optimize property-specific and corporate websites.
Collaborate with sales and revenue management on a regular basis to ensure marketing efforts directly support revenue and market share goals.
Revenue Growth & Data-Driven Decision Making:
Identify and implement strategies to drive occupancy, revenue growth, and market share improvement.
Evaluate daily, weekly, and monthly market share reports to uncover trends and opportunities.
Analyze marketing campaign performance, presenting actionable insights to stakeholders.
Stakeholder Engagement &
Collaboration:
Act as the primary liaison between the ownership team, marketing, propertyleadership, revenue management, and operations teams.
Cultivate relationships with external stakeholders, including media, clients, and strategic partners.
Support properties in creating property-specific awareness campaigns and managing marketing initiatives.
Content & Reputation Management:
Produce engaging digital content and oversee reputation management efforts, including monitoring surveys and reviews.
Develop promotional events and campaigns that align with corporate and property branding goals.
Submit entries for property/company-wide awards to bolster brandrecognition.
Team Leadership
& Development:
Train, mentor, and manage the digital sales team, ensuring productivity and successful execution of initiatives andprofessional developmentof team members.
Foster acollaborativeandinnovativeenvironment focused on achieving organizational goals.
Demonstrateleadershipby balancing short- and long-term objectives to drive results.
Budget &
Resource Management
:
Allocate sales and branding resources effectively to maximize impact.
Participate in annual budget preparations for individual properties and corporate initiatives.
Innovation
&
C…
Title: Director, Digital SALES AND Branding *Hybrid Remote/Office
Company: PEG Hospitality & PEG Property Groups,Inc
Location: Provo, Utah, USA
Category: Marketing / Advertising / PR, Management
