Overview
Director – Digital Strategy Jobs in Boston, Massachusetts, USA at Financial Communications Society
At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care andcompassionfor our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.
THE ROLE
As Director of Digital Strategy you will be responsible for developing and implementinginnovativedigital marketing strategies that drive engagement across client segments, increasebrand awareness, and support business objectives. Leveraging in-depth knowledge, not only of Digital Marketing, but also how it integrates with different parts of MFS and/or clients, to drive business and client-aligned solutions.
You will work closely withcross-functional teams, including Mar Tech Product Owners, content, design, and analytics, applying your comprehensive knowledge of key business drivers, and the factors that maximize performance, to build and execute campaigns across various digital platforms.
As a key member of the Marketing Strategy & Activation Management team, this is a highly visible position within the firm and plays a crucial role in shaping and executing MFS digital marketing strategy globally, with impact to the broader marketing function and to business results. Persuades senior leaders and stakeholders to take action.
Manages teams of senior level professionals, within multiple related teams, setting priorities for the group and allocating resources to align with business objectives;
Recommends operating policies and establishes procedures for Digital Media. Identifies and directs the resolution of complex problem-sets; looks beyond existing methodologies and resources to developinnovativeand effective solutions.
WHAT YOU WILL DO
Build and lead a high-performing digital marketing team, providing guidance, coaching, and development opportunities.
Develop and implement comprehensive digital marketing strategies that align with business goals, enhance brand presence, and increase client engagement across all digital platforms.
Oversee the production of digital assets, ensuring brand consistency and adherence to best practices.
Plan, execute, and manage digital campaigns, including email marketing, social media, digital advertising, and SEO/SEM, ensuring they meet performance goals.
Oversee digital campaigns using platforms such as Google Ads, Linked In Ads, etc. Manage paid media team and collaborate with creative teams to develop engaging content and creatives that align with campaign goals.
Monitor and optimize digital campaign performance using analytics tools. Provide insights and actionable recommendations to improve strategy effectiveness and optimize ROI.
Collaborate with content strategy teams to develop compelling digital content tailored to client segments and optimized for search engines and social media platforms.
Develop and execute strategies to improve organic search rankings and drive traffic through effective search engine marketing techniques.
Oversee social media team to align with campaign engagement strategies.
Analyze client journey and digital touchpoints to enhance user experience and ensure consistent messaging across all platforms.
Stay updated with the latest digital marketing trends, emerging technologies, and industry…
Title: Director – Digital Strategy
Company: Financial Communications Society
Location: Boston, Massachusetts, USA
Category: Marketing / Advertising / PR, IT/Tech
