Overview
Director, Field Marketing Jobs in Florida at Better Health Group
Position Location: Remote Florida
As a Social Media Coordinator, you will be responsible for implementing social media strategies and campaigns to enhance our brand presence, engage with our audience, and drive traffic to our website. You will also play a key role in building and maintaining relationships with influencers to amplify our brand message. This is a part-time remote position, with flexible working hours, perfect for someone with a passion for social media, influencer marketing, and a keen eye for detail. Our social media is focused on Instagram and driven by user-generated content.
Responsibilities:
Develop and implement social media marketing plans and content calendar for Instagram in-feed posts and stories
Create engaging and relevant content, including copywriting reposts of user-generated content that aligns with our brand voice and messaging.
Monitor and respond to comments, messages, and inquiries on social media in a timely and professional manner.
Analyze and report on social media performance, including metrics such as reach, engagement, and conversion rates, and provide insights for optimization.
Build and maintain relationships with influencers, including identifying potential influencers, negotiating partnerships, and managing collaborations.
Manager influencer gifting, maintaining accurate records of marketing samples and inventory
Stay up-to-date with the latest social media trends, tools, and best practices, and make recommendations for improvements to the social media strategy.
Collaborate with other team members, including marketing and design, to ensure consistent branding and messaging across all social media channels and obtain sign offs for all content
Requirements:
Proven experience in managing social media accounts for businesses or organizations, including content creation, scheduling, and engagement.
Strong understanding of social media platforms, algorithms, and analytic tools, and ability to leverage them to drive results.
Experience in building and maintaining relationships with influencers, including negotiation and collaboration.
Excellent writing skills with a keen eye for grammar, spelling, and punctuation.
Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
Excellent communication skills, including the ability to interact with customers, followers, and influencers in a professional and friendly manner.
Competencies:
Social Media and Influencer Strategy: Ability to develop and execute social media strategies that align with our overall marketing goals and objectives including the ability to identify, build, and maintain relationships with influencers to amplify our brand message.
Analytical Thinking: Ability to analyze social media metrics and data to identify trends, patterns, and opportunities for optimization.
Communication Skills: Excellent written and verbal communication skills to effectively engage with our audience, influencers, and convey our brand voice and messaging.
Time Management: Ability to manage multiple social media accounts, influencer relationships, and campaigns simultaneously, prioritize tasks, and meet deadlines.
If you are passionate about social media, influencer marketing, have excellent communication skills, and are able to work independently in a fast-paced environment, we would love to hear from you. Apply now to join our team as a Social Media Coordinator (Part-Time/Remote) and help us enhance our brand presence on social media and build meaningful relationships with influencers.
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Everything But Water is the largest specialty retailer of women’s swimwear and resortwear in the US, with over 90 stores coast-to-coast and a leading website at everythingbutwater.com. Everything But Water offers an unparalleled, year-round selection of head-to-sandy-toe getaway essentials, from designer swimsuits, cover-ups, and sundresses to jewelry, totes, sandals, and more.
Everything But Water is an Equal Opportunity Employer.
Title: Director, Field Marketing
Company: Better Health Group
Location: Florida
