Overview
Director, Field Marketing – North America Jobs in United States at Coupa Software
Title: Director, Field Marketing – North America
Company: Coupa Software
Location: United States
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
Pioneering Technology: At Coupa, we’re at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
What you will do:
Lead and motivate a team of field marketers, collaborating closely with regional sales teams to achieve quarterly pipeline and revenue goals
Build strong partnerships with regional sales leaders to understand their challenges and translate them into prioritized, actionable strategies for your team to execute at scale
Oversee strategy, planning, and execution for hosted events, executive engagements, and summits, to drive attendance, pipeline growth, and closed-won deals
Develop and implement a sponsored events strategy to maximize trade show ROI through close collaboration with sales and ADR teams, ensuring effective onsite meetings and timely follow-up
Partner with the ABM team to create compelling 1:1 ABM programs that engage target Enterprise accounts (>$1B revenue), guiding them through the buyer’s journey to drive pipeline and revenue
Provide timely program updates to key stakeholders, ensuring smooth execution and effective follow-up by Account Representatives
Leverage data and best practices to analyze and optimize marketing programs and plays for target accounts
Advocate for sales needs and keep sales teams informed on marketing priorities
What you will bring to Coupa:
First and foremost, can-do attitude
7-10+ years in Enterprise B2B marketing
4 – 5 year of experience managing and motivating teams to achieve growth targets
Successful history in developing and executing pipeline-generation and acceleration marketing programs, including, content development, direct mail, virtual and in-person field events, and more
Strategic and outcome-oriented mindset in the planning and execution of a high-impact marketing plan
Solid project management and creative problem-solving skills
Strong team player and collaborator, with a variety of people and teams
Excellent verbal and written communication skills
Prior experience in developing and implementing ABM marketing plans in partnership with sales leadership and internal ABM teams
Experience with various Martech solutions: Salesforce, Marketo, 6Sense, LinkedIn Campaign Manager, Sales Navigator, Sendoso, and Folloze
Creative, high energy, innovative, proactive, and resourceful
Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
Negotiating skills, a plus
Travel required (approximately 25-30% of time)
The estimated pay range for this role is as follows:
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