Overview
Director, Head Brand Marketing – Instagram Jobs in Los Angeles, California, USA at Facebook
Meta is looking for an experienced Marketing Leader with a passion for building global brands and proven experience developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram’s audiences. In this role, you will lead Instagram’s Global Brand Marketing teams driving brand strategy, integrated product marketing, and brand building aimed at growing and engaging Instagram’s global community of potential and current users across the marketing funnel.
This leader will be responsible for developing our overall strategy while flawlessly executing our brand strategy, programs, and product launches  will have strong experience with consumer marketing, proven ability to develop cross-functional partnerships with product, business, and comms teams, and a track record of running multi-channel campaigns for high-profile global brands within the consumer tech, CPG, or luxury industries. You will be expected to apply analytical rigor, a deep understanding of country-level market dynamics, and the right mix of brand andproduct knowledgeto deliver effective marketing plans for measurable ROI to the business.
To be successful at Meta, you need to embrace the hacker ethos: an ability to move fast, iterate, and always be adding value. The successful candidate will need to be tenacious and open, creative and analytical. This person must be able to connect the dots between the business, product strategy, and brand strategy, and extract true insights that translate into inspiring briefs that spark world-class creativity.
They must have a proven ability to build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with deep care, thoughtfulness, and mentorship.
Director, Global Head Brand Marketing – Instagram Responsibilities:
Lead thestrategic visionand execution of Instagram’s iconic brand and global marketing programs to drive the brand.
Influence Instagram’s marketing strategy and roadmap through research, testing, and insights, and building effective go-to-market strategies to bringinnovativeadvertising experiences to market.
Develop, manage, and grow a team of integrated and brand marketers for Instagram.
Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships, and performance marketing.
Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns, product launches, and GTMs.
Develop, manage, and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories.
Track, distill, and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
Ensure all efforts are based on solid hypothesis design and are structured to deliver against clear success metrics, utilizing a test-and-learn approach.
Partner closely with creative teams and agency partners to bring strategy to life through quality creative.
Lead market assessment, quantitative analysis, and qualitative feedback and represent our users internally.
Build strongcollaborativerelationships and alliances with key internal and external …
Title: Director, Head Brand Marketing – Instagram
Company: Facebook
Location: Los Angeles, California, USA
Category: Marketing / Advertising / PR, Management
