Overview
Director Loyalty Jobs in New York, New York, USA at JetBlue
Location: New York
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Long Island City, NY, US, 11101
Category:
Marketing
Director Loyalty Partnerships
Position Summary:
The Director Loyalty Partnerships within Jet Blue’s Loyalty Program and Partnerships team will manage all of the True Blue Program’s partnerships teams. This team is responsible for not only extending and enhancing the True Blue experience across our strategic partners, but generating incremental revenue opportunities to support the financial growth goals of the program. This Director will be responsible for the Co-Branded Credit Cards and other Non-Air Partnership teams.
As a key role within the Loyalty organization, this Director will be looked at as a key thought leader within the True Blue team and the broader Jet Blue Commercialleadershipteam.
Essential Functions:
Oversees the Co-Brand team responsible for developing and executing the acquisition, retention, spend and loyalty marketing plans for co-branded credit cards, both domestic and international, to drive increased loyalty to Jet Blue and grow ancillary revenue.
Oversees the Non-Air Partnerships team responsible for True Blue’s transfer partnerships, hotel and car rental partnerships and many other strategic loyalty partners.
Identifies new strategic financial and non-financial partners that fit with the Jet Blue brand and are aligned with commercial strategy. Negotiates terms of and executes partnership contracts, and then oversees technical integration with Jet Blue’s systems. Develops partner marketing strategies and manages the partner marketing calendar to drive member awareness and utilization of partners.
Is a thought leader in suggesting and evaluating new ways to engendercustomer loyaltyand leads roll-out of any new initiatives.
Develops the customer experience/communicationstrategy for all loyalty partnerships in coordination with Personalization, Marketing and Brand teams to deliver best-in-class marketing campaigns and communications across multiple marketing channels (e.g., email, website, direct mail, out-of-home, inflight, airports, telemarketing, PR and internal Jet Blue communications) to drive loyalty program and partnerships engagement.
Maintains domain expertise of the loyalty and co-brand space both within and outside of the airline industry and rigorously benchmarks Jet Blue’s loyalty program versus competitors.
Continuously evaluates the structure and features of partner agreements and implements any necessary changes based on rigorous quantitative and qualitative analysis.
Collaborates closely with the Director of Loyalty Program and Experience to ensure that the loyalty program strategy and loyalty partnerships strategy are aligned and mutually supportive.
Ensures the team conducts robustfinancial modeling, forecasting and analytics to support both existing partnership success and new business development in coordination of the broader strategic loyalty program vision.
Takes a significant role in the development of crew members to support their engagement, growth, and goal achievement.
Other duties as assigned.
Minimum
Experience and Qualifications:
Bachelor’s degree; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience.
Seven (7) years ofcustomer loyalty, marketing, credit card or airline commercial experience.
Four (4) years o…
Title: Director Loyalty
Company: JetBlue
Location: New York, New York, USA
Category: Management, Marketing / Advertising / PR
