Overview
Director Marketing Analytics Jobs in Toronto, Ontario, Canada at OMD Canada
Director, Marketing Science and Data Solutions
At OMD we are much more than just a media communications agency. As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combininginnovation, creativity,empathy, and evidence to move faster, reach further and take smarter risks.
About Marketing Science and Data Solutions at OMD
Marketing Science and Data Solutions at OMD is at the forefront of data applied to media measurement and activation. We are stewards of learning and driving business growth for our clients. Marketing Science helps to close the loop in media activation through providing insights for strategic development, developing measurement, and testing frameworks, and applying mathematical rigour to reporting and optimizations.
While Data Solutions helps to ensure the right technology and access to data is in place to be able to execute onstrategic vision.
What you will do
Reporting to the Managing Director of Data and Activation, you will lead a team of marketing scientists on a high-profile account that is digital and future forward. This account spans across offline and online sales channels and is in the fast-moving category of QSR. You will also collaborate with various discipline leads to ensure client needs are met, and OMD’sforward-thinkingis showcased.
The core focus of this role is to improve client marketing performance through data and marketing technology maturity assessment and deployment via OMG and Partner implementation services.
Team Management
• Responsible for growth and development of 4 team members.
• Support team projects through oversight, maintaining timelines and quality of deliverables.
• Represent the needs of the team and be their champion to both the account, and to the MD.
Client Relationship
• Lead all conversations related to media application of data.
• Collaborate with Strategy and Activation to ensure technology requirements are addressed.
• Evaluate client marketing technology, configuration and deployment, log level data and integrations with other Marketing Technology and Data platforms. Identify strengths, weaknesses, gaps, and opportunities to improve client marketing performance.
• Develop and recommend platform strategy within the context of Client engagements
• Leverage data pipelines and integration technologies to design and implement new solutions/processes for clients (end-user experience driven)
Subject Matter Expert
• Maintain leading knowledge of trends/innovations in data management platforms (DMPs), marketing automation, customer data platforms (CDPs), identity graphs, master data management (MDM), data integration, digital asset management (DAM) and content management systems (CMS)
• Be the Canadian point of contact for international efforts in this regard, managingcommunicationand projects with Key US Annalect and Agency Counterparts.
• Develop and disseminate critical information concerning industry Martech developments as necessary
Required experience and expertise
• Executive facilitation/interviews for marketing technology solutions.
• Experience leading audits,inclusiveof business requirements gathering, technical requirements building and application to platforms, stakeholder interviews, solutions architecture concepting, platform selection/recommendation.
•Project managementof …
Title: Director Marketing Analytics
Company: OMD Canada
Location: Toronto, Ontario, Canada
Category: Marketing / Advertising / PR, IT/Tech
