Overview
Director, Marketing Operations Jobs in United States at Loftware
Title: Director, Marketing Operations
Company: Loftware
Location: United States
Job Details
DescriptionPosition:Director, Marketing Operations
Location: East Coast, United States
Reports to: EVP Marketing
Company:Loftware
Industry:SaaS, Global Supply Chain Management
About CompanyDid you ever wonder how products arrived at your doorstep or at your local grocer or store? When manufacturers, consumer product and life science companies have to get their products from point A to point B, they rely on Loftware to ensure deliveries get to their destinations. With our wide array of labelling solutions our customers are able to stay in compliance, adhere to regulatory needs, drive efficiency through the supply chain. It’s frankly rare to find a company like Loftware where our customers rely so heavily on us, commerce would cease if we didn’t exist.
Loftware enables our customers to provide authentic, compliant, and traceable products through a connected supply chain. With a focus on addressing complex challenges across industries such as manufacturing, pharmaceuticals, and consumer goods, Loftware empowers organizations to create, manage, and optimize the identification and packaging of products in a streamlined and compliant manner. Through its innovative mission-critical software platform, Loftware enables businesses to enhance supply chain efficiency, ensure regulatory compliance, and deliver consistent and accurate identification that supports brand integrity and customer satisfaction. We make the supply chain work.
Role DescriptionTheMarketing Operations Managerplays a critical role in supporting and optimizing all aspects of the marketing function. This role is responsible for developing and executing efficient marketing processes, implementing and managing marketing technology, and analyzing marketing performance to drive measurable results and being an individual contributor by owning Marketo and 6Sense day to day.
Key ResponsibilitiesMarketing Technology Stack
Manage and optimize marketing automation platforms (e.g., Marketo, 6Sense, etc) including data segmentation, campaign execution, lead scoring, and reporting.
Integrate marketing automation platforms with other key marketing and sales tools (e.g., website analytics, advertising platforms).
Evaluate and recommend new marketing technologies to improve efficiency and effectiveness.
Marketing Operations & Processes
Develop and document marketing processes and best practices to ensure consistency and efficiency across all marketing channels.
Lead marketing data analysis and reporting, providing insights into campaign performance, lead quality, and ROI.
Develop and maintain marketing dashboards to track key performance indicators (KPIs).
Manage lead scoring models and nurture programs to qualify leads and improve conversion rates.
Support the execution of marketing campaigns across all channels (e.g., email, social media, paid advertising, content marketing).
Data Management & Analysis
Ensure data quality and accuracy across all marketing systems.
Conduct regular data audits and implement data cleansing procedures.
Analyze marketing data to identify trends, identify areas for improvement, and inform future marketing strategies.
Project Management
Manage and execute marketing projects on time and within budget.
Team Leadership And Development
Lead and mentor a team of marketing operations specialists, fostering a culture of collaboration, innovation, and continuous improvement.
Provide guidance and training to ensure…
