Overview
Director Marketing & Sales Jobs in Pensacola, Florida, USA at ASM Global
Position:
Director of Marketing & Sales
Department:
Marketing & Sales
Reports To:
General Manager
FLSA Status:
Salaried, Exempt
GENERAL STATEMENT OF DUTIES:
ASM Global is the leader in privately managed public assembly facilities. This position, by performing personally or through subordinates and under the general supervision of the General Manager, will provide professional client services support in the planning, organization, and management of all aspects for the venue marketing plan, sponsorship sales, advertising, media promotions, social media campaigns and group sales within the facility, while interacting with clients, facility staff and related personnel to assure all venue and client needs are fulfilled.
MAJOR
DUTIES AND RESPONSIBILITIES:
+ Develops and manages the venue marketing plan, content and assets for the department to function effectively as an in-house agency to create and promote regional and national awareness of the venue and its events
+ Creates and supervises marketing initiatives for events through areas such as group sales, public relations, media placement, direct mail, street teams, promotional development, non-profit opportunities, website communications, social media and digital assets to maximize revenue through ticket sales and sponsor ships
+ Oversees the creation, budget, production and implementation of all radio, print, and digital content for the venues advertising, event advertising and digital assets to support the marketing of the venue and its events
+ Directs the public relations image of the facility, while establishing and maintaining working relationships with media, industry influencers, community stakeholders and strategic partners
+ Act as a creative director and work along with staff and/or outside advertising agency to develop all collateral
+ Identify, develop, present and execute sponsorship opportunities including, but not limited to, all signage and event inventory, all promoted activities inside and/or outside the facility
+ Lead or assist in the negotiations of sales contracts and agreements with building sponsors and create new business initiatives to identify new sponsorship revenue sources
+ Develops and manages contracts and renewals while monitoring contract compliance and fulfillment
+ Evaluate current marketing and sponsor ships to ensure return on investments and efficient use of assets
+ Work with all departments to create marketing andpromotionplans to increase revenues
+ Annually produce collateral such as marketing plan, year-end recap, year-end video and client parties, etc.
+ Prepares statistics, reports and presentations for executiveleadership
+ Operates the department with a conscious commitment to maximum exposure for the facilities and its events, through the most effective and efficient means possible while maintaining brand standards of logo and name when used by outside parties in partnerships or sponsor ships
+ Maintains current competency with national trends in the industry for the local, regional and national markets Recognizes opportunities to receive publicity from building operations, activities, awards/honors, etc. and share with local, regional or national media and/or ASM Corporate
+ Responsible for maintaining cutting-edge status on new ideas or technologies related to website, mobile apps, social media, advertising/media opportunities and promotional items
+ In coordination with the General Manage…
Title: Director Marketing & Sales
Company: ASM Global
Location: Pensacola, Florida, USA
Category: Marketing / Advertising / PR, Management
