Overview
Director, Marketing Strategy & Operations Jobs in San Francisco, CA at Cresta
Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta’s co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, and CTO & co-founder, Tim Shi, an early member of Open AI.
We’ve assembled a world-class team of AI and ML experts, go-to-market leaders, and top-tier investors including Andreessen Horowitz, Greylock Partners, Sequoia, and former AT&T CEO John Donovan. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.
Join us on this thrilling journey to revolutionize the workforce with AI. The future of work is here, and it’s at Cresta.
About the role:
This is the first leadership role on the Marketing Operations team. You will be the orchestrator and strategist behind our marketing engine—defining critical processes, implementing industry-leading technologies, and ensuring measurable impact on Cresta’s bottom line. Your work will span inbound pipeline generation, marketing automation, data analytics, and team leadership, all to create seamless customer journeys and drive revenue. If you love solving complex problems in a fast-paced, innovative environment and enjoy building frameworks that last, we’d love to hear from you!
Location: SF preference, but open to fully remote, US.
Responsibilities:
Global Marketing Operations Leadership
Oversee global marketing operations, orchestrating everything from lead acquisition to revenue generation
Champion best-in-class processes—including lead scoring, attribution, database management, segmentation, and digital marketing workflows—to ensure no lead is left behind
Strategic Alignment & Stakeholder Engagement
Drive engagement and alignment with senior leadership across business units
Partner with Finance and cross-functional operations teams to lead annual/quarterly planning processes, ensuring marketing goals and budgets map to Cresta’s strategic objectives
Pipeline Generation & Campaign Execution
Lead pipeline strategy to drive demand and growth for Cresta’s strategic and enterprise segments
Ensure full closed-loop reporting from lead to revenue, optimizing funnel performance and revealing actionable insights on campaign ROI
Marketing Technology & Data Governance
Configure, integrate, and optimize the marketing tech stack (e.g. HubSpot, Salesforce, Tableau) to track, analyze, and scale global marketing programs
Own and maintain the marketing database, enforcing data hygiene, segmentation, and compliance (GDPR, CAN-SPAM)
Operational Excellence & Process Optimization
Identify workflow inefficiencies and implement streamlined, automated solutions for effective lead management, forecasting, and reporting
Develop and manage the marketing forecast model, providing accurate projections for pipeline and revenue contribution
Lead the Marketing OKR process and take ownership of crafting board presentation slides with the CMO
Measurement & Insights
Design and refine dashboards, analytics frameworks, and KPI reviews that enable data-driven decisions
Deliver accurate, actionable insights on campaign performance, channel ROI, and marketing’s overall impact on revenue
Cross-Functional Collaboration
Partner with Sales, Finance, Product, IT, and the broader Revenue Operations team to align marketing ops with wider business initiatives
Collaborate on major go-to-market launches, budget planning, and technology integrations to drive a seamless buyer experience
Team Management & Culture
Manage current team (1 team member today) with long-term ability to build out a global function
Cultivate a high-performance, data-informed culture, ensuring alignment with Cresta’s values and long-term objectives
Qualifications We Value:
7+ years in strategic operational roles (marketing operations, product marketing, revenue ops, or analytics), ideally within a global and cross-functional environment
5+ years specifically in marketing operations, with demonstrated success in lead lifecycle management, data integrity, technology integrations, and funnel optimization
5+ years managing Hubspot (or a similar marketing automation platform) and Salesforce CRM; advanced proficiency in configuring, integrating, and optimizing these tools
Expertise in demand generation, funnel metrics, marketing attribution, and closed-loop reporting
Strategic problem solver with exceptional project management and influencing skills; proven ability to lead complex initiatives and communicate effectively at all org levels
Deep understanding of database structures, data hygiene, and analytics best practices
Compensation for this position includes a base salary, equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates’ personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected].
Title: Director, Marketing Strategy & Operations
Company: Cresta
Location: San Francisco, CA
