Overview
Director- Marketing/Urban Decay Jobs in El Segundo, California, USA at L’Oreal
Position: Director- Global Marketing (Urban Decay)
POSITION TITLE:
Director, Global Marketing
BRAND:
Urban Decay
Location:
El Segundo, CAThe Global Marketing Director will be responsible for driving the 360 launch plan strategy, the creative/product execution together with the activation & content development. S/he will help manage the development of the marketing panier as well as category growth worldwide. S/he will lead the liaison between all
cross-functional teams
.
MAIN
ACCOUNTABILITIES
Define the short and long-term global marketing strategy for the respective category
Develop
innovative
and out-of-the box product concepts
Identify portfolio gaps through market analysis, trend identification and consumer insights   Work closely with Product Development to drive product, benefits, vision and overall message based on market-relevant insights: global forecast, value analysis, brand profitability, development costs, etc. Integrate strategic countries in the development process to build strong marketing plan according to international markets (competition, distribution, consumers) Develop a strong 360 launch strategy for each product – own the consumer journey Create an integrated, engaging and consumer-centric brand/product experience by taking a lead on conversion-driven content and digital first marketing mix Develop creative content &
communication
strategies for the makeup portfolio (brand content, creator-led content, online & offline) consistent with the brand’s
sense of purpose
Accompany the wider 360 teams in preparation of meetings Responsible for product and content development timelines and
senior management
approvals to ensure on time delivery  Lead marketing presentations to
senior management
and international markets Continue to grow core franchises;
Identify key marketing opportunities to creatively drive
brand awareness
with maximum impact Manage, train and develop team members  REQUIREMENTS Knowledge of global marketing and product development
Knowledge of international markets preferred
Highly creative
Out-of-the box thinker and able to produce
innovative
ideas
Strong pulse for trends
Excellent
communication
, presentation and concept-writing skills
Strong business acumen and understanding of beauty and color cosmetics as well as the Gen Z consumer
Deep understanding of the consumer journey and 360 activations
Digital understanding in relation to concepts/products/execution
Entrepreneurial spirit
,
attention to detail
, customer-first mindset
Proven ability to multi-task and manage complexity
Ability to work in a
fast-paced environment
and against tight deadlines
Ability to interact effectively and professionally with cross-functional departments
Proficient in Microsoft Excel, Word and PowerPoint to demonstrate ideas, concepts and market findings (pie chart/bar graphs/etc.)KNOWLEDGE, SKILLS AND EXPERIENCE Bachelor’s degree in Marketing or a related field preferred
Minimum of 6 years’ experience in the beauty industry, specifically in color marketing/development
Digital/360 experience
Salary Range
– 128k-180k + bonus
Title: Director- Marketing/Urban Decay
Company: L’Oreal
Location: El Segundo, California, USA
Category: Marketing / Advertising / PR, Management
