Overview
Director, Medical B2B eCommerce & CRM Jobs in United States at L’Oréal
Title: Director, Medical B2B eCommerce & CRM
Company: L’Oréal
Location: United States
Job Title:Director, Medical B2B CRM & DigitalFLSA:Exempt
Function:Digital
Supervisor Title:AVP – Omnichannel Marketing, LDB
Location:New York, NY
Who We AreFor more than a century, L’Oréal has devote its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty.Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.Job SummaryThe Medical B2B CRM & Digital Director will act as an agent of change in L’Oréal Dermatological Beauty’s digital acceleration focused on Healthcare Professionals (HCP). This position sits at the intersection of B2B/Medical Marketing, website management and HCP /customer acquisition. In partnership with the Assistant Vice President of Omnichannel Marketing, the Medical B2B CRM & Digital Director will establish processes, KPIs, and educate the organization on key online omnichannel efforts. At a strategic level, the purpose of this role is two-fold: to build and maintain a best-in-class HCP focused website while elevating a CRM program that leads users to it. The CRM and website success will be measured by the growth of our active customer database, increased traffic to the site and ultimately increases in product recommendations that send patients to stores.
Our ideal candidate will possess both analytical acumen and a creative eye coupled with a curiosity for all things digital.
The essential responsibilities associated with this role are as follows:
Medical B2B Website
Website Strategy: Develop and implement strategies to achieve LDB.us goals, such as increasing traffic, conversions, or engagement.
Content Management: Ensure LDB.us content is up-to-date, relevant, and accurate. This involves creating, editing, and publishing content such as articles, images, videos as well as the creation/updating of new web pages and landing pages that align with marketing campaigns.
Website Performance: Monitor and optimize LDB.us performance, including speed, responsiveness, and uptime. This may involve working with web developers and IT teams to resolve technical issues.
SEO and Analytics: Partner with internal and external teams to identify and implement SEO best practices to improve organic search rankings and analyzing website traffic and user behavior using tools like Google Analytics.
User Experience (UX) and User Interface (UI): Ensure the website provides a positive user experience and user interface by optimizing navigation, accessibility, and usability. Be on top of the latest trends and changes in UI and UX and digital media and make recommendations to improve the site experience.
Technical Support: Providing support to users and stakeholders, troubleshooting issues, and coordinating with IT support when necessary. Lead agency partners and liaise with external tech partners to ensure all web connections and related systems are functioning and configured correctly.
Coordination and Com…
