Overview
Director of Consumer Marketing Jobs in Celebration, FL at AdventHealth Orlando
All the benefits and perks you need for you and your family:
Benefits from Day One
Paid Days Off from Day One
Student Loan Repayment Program *For Eligible Positions
Career Development
Our promise to you:
Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
Schedule: Full Time
Shift : Days
Location: 400 Celebration Pl., Celebration, FL
The community you’ll be caring for: AdventHealth Celebration
Established in 1997 and now a 203-bed hospital
AdventHealth Celebration Health was designed as a Mediterranean resort-style facility to serve as a cornerstone of health in Disney’s planned community of Celebration, Florida
The hospital consistently delivers a state-of-the-art healing environment to residents of Osceola, Orange, Polk and Lake Counties, as well as to visitors from across the United States and the world. All within a ‘living laboratory’ of groundbreaking, research-driven clinical solutions that integrate mind, body and spirit in the defeat of illness and disease
The role you’ll contribute:
The Marketing Director is a critical member of the system and campus marketing and administrative team, providing leadership and oversight of AdventHealth branding, strategic planning and vision development, marketing and advertising. This role interacts closely with the campus CEO and their subsequent executive leadership teams. This position is required to build and grow these relationships and to ensure that their priorities are aligned to the marketing priorities and initiatives. The Marketing Director requires strong management and leadership skills as well as brand management and strategic marketing capabilities, but will place a premium on being able to successfully work across a broad spectrum of marketing disciplines. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.
The value you’ll bring to the team:
SCOPE OF RESPONSIBILITY:
Leadership of System Strategy for contract media, including contract negotiations, oversight of AdventHealth market presence and system media coordination. Serves as Liaison with contracted Advertising Agency.
Responsible for developing and maintain strong personal relationships with the campus CEOs and their executive leadership team to ensure alignment between system, campus and marketing priorities and goals. This position is point person for the CEO for all marketing needs.
Provides Leadership for System-wide Mass Media Campaigns. Leads task teams in strategic direction, multi-campus integration and branding.
Provides leadership for the development of strategic vision and direction for the integrated planning and execution of AdventHealth Orlando, Institutes of Excellence and Service Line marketing plans including: advertising, marketing, community relations, special events, media, sponsorships.
STRATEGIC PLANNING RESPONSIBILITY:
Provides concise and relevant information to senior leadership to assist in the development of the strategic planning process.
Serves as a leader in knowledge of the competitive market, working with admin and physician leaders to establish long term goals and a vision for the development and progression of campus, program/ service line.
Strong working knowledge of competitors, technology, new physicians and competitive landscape.
Understands dynamics of competitor pricing and AdventHealth positioning in the market related to value.
COMPLIANCE/REGULATORY RESPONSIBILITY:
Provides leadership and serves as a resource for brand development for System, Campus, Institutes of Excellence, and service lines.
OPERATING & CAPITAL BUDGET/FINANCIAL RESPONSIBILITY:
Manages budgets for the system contract media planning and provides leadership for system investments in contract media.
Manages budget for System Mass Media campaigns, and provides leadership at the campus level for campaign activities ensuring strategies align with volume and ROI targets.
Manages Orlando campus budget, provides leadership to marketing Institute leaders ensuring strategies align with volume and ROI targets for the Institute and ultimately the Orlando Campus.
PERFORMANCE IMPROVEMENT RESPONSIBILITY:
Identifies downtrends, reports accordingly and leads marketing team to develop strategies to maintain and grow/reverse downtrends.
Maintains in-depth understanding of profitability by campus and service line.
Ensure marketing team maintains appropriate tracking, monitoring and reporting of Return on Investment reports to ensure budgeted growth targets are met.
COMMUNITY RELATIONS RESPONSIBILITY:
Manages relationships with outside vendors and identifies joint branding and marketing efforts to increase community awareness and positive perception of AdventHealth.
Leads development of community engagement strategy including partnerships, sponsorships and special events.
STAFFING/LABOR/SUPERVISORY RESPONSIBILITY:
Manages marketing team to ensure prioritization, organization and efficiency. Guides forecasting, strategy, messaging and creative direction and execution.
Provides career development opportunities for marketing representatives, establishes short and long term priorities and guides career path planning. Meets quarterly to develop personal and professional growth plans
Qualifications
The expertise and experiences you’ll need to succeed :
KNOWLEDGE AND SKILLS REQUIRED:
Excellent communication skills and strong oral and written skills
Strong leadership and organizational skills
Strong initiative and dependability, must exhibit strong focus on developing and executing measure results
Ability to analyze financial documents, business plans, and marketing research reports
Understanding of hospital operations and financials
EDUCATION AND EXPERIENCE REQUIRED:
Bachelor’s degree in Marketing, Communications, Business or Health Related Field
5-7 years of marketing experience
This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.
Category: Marketing & Communications
Organization: AdventHealth Orlando
Schedule: Full-time
Shift: 1 – Day
Req ID: 25012315
We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.
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Title: Director of Consumer Marketing
Company: AdventHealth Orlando
Location: Celebration, FL
