Overview
Director of Digital Marketing Jobs in New York, New York, USA at Mosaec
Location: New York
Bronx, New York
Job Title:Director of Digital Marketing
Location:Manhattan University
Reports To:Executive Director of Marketing
Department:Marketing
Job Summary:
The Director of Digital Marketing is responsible for developing and executing a comprehensive digital marketing strategy that supports the organization’s goals and objectives. Thisleadershiprole involves overseeing all aspects of digital marketing, including website management, social media strategy, content development, campaign analytics, vendor management, and team oversight. The Director will ensure that all digital initiatives enhance the brand, drive engagement, and achieve measurable results.
Working Conditions:
Occasional travel for meetings, events, or conferences. Availability for evening or weekend work as needed for special projects or deadlines. This is an in-person, on-campus position.
Salary and
Benefits:
$100,000 – $110,000 Per Year.Comprehensive benefits package, including health, dental, and vision insurance, retirement plan, andprofessional development opportunities.
Key Responsibilities:
StrategicLeadership:Develop and implement aforward-thinkingdigital marketing strategy aligned with organizational objectives. Set KPIs and performance benchmarks for all digital campaigns and ensure alignment with business goals. Collaborate withsenior leadershipto align digital initiatives with broader marketing and organizational strategies. Stay ahead of industry trends to identify and implementinnovativedigital marketing tactics.
Team Management:Lead, mentor, and develop amultidisciplinarydigital marketing team, including the Assistant Director of Digital Marketing, Digital Media Producer, and part-time specialists. Foster acollaborativeandresults-orientedteam environment. Allocate team resources effectively to meet project deadlines and organizational priorities.
Digital Presence and Content Management:Oversee the management and enhancement of the university website, ensuring a user-friendly experience and adherence to best practices in design and SEO. Guide the content strategy for digital platforms, ensuring engaging and brand-consistent content. Oversee social media strategy and execution, ensuring consistent brand voice, timely posting, and robust audience engagement.
Campaign Analytics and Performance:Design, implement and oversee digital campaigns across email, social media, and web platforms, ensuring measurable outcomes and ROI. Monitor analytics and generate reports to assess campaign effectiveness and guide decision-making. Present data-driven insights and recommendations tosenior leadership.
Vendor andBudget Management:Manage relationships with external vendors, including creative agencies, web developers, and media partners. Negotiate contracts, oversee deliverables, and ensure vendors meet project timelines and quality expectations. Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
Special Projects:Lead high-priority projects such as website redesigns, CRM integration, or significant campaign launches. Coordinatecross-functional teamsto ensure successful execution of complex projects.
Qualifications:
Education and Experience:Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree preferred). 8+ years of experience in digital marketing, including at least 3 years in aleadershiprole.Proven track recordof developing and executing successful digital strategies. Experience man…
Title: Director of Digital Marketing
Company: Mosaec
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Management
