Overview
Director of Digital Strategy Conservation Law Foundation Conservation Law Foundation Jobs in Portland, Maine, USA at baystatebanner.com
Conservation Law Foundation (CLF) is seeking a Director of Digital Strategy tojoin our teamworking for a healthy and thriving New England for all. The Director is responsible for providing strategic direction and integrated content across all of CLF’s digital channels – including email, website, and social media – with the aim of achieving communications objectives like growingbrand awareness, influence, and the pipeline of activists and donors that make up our membership.
This position reports to the Senior Vice President for Communications & Marketing and can be based anywhere in New England withflexibilityforremote work.
What you’ll do
Digital Strategy Management
Create and shepherd the direction of CLF’s online content distribution strategy and guide the Communications team on delivery of content across all digital channels.
Work with Communications team to optimize digital processes, workflows, andproject management.
Cultivate and manage relationships across the organization, including senior executives, Development team, junior staff, and external marketing contacts and vendors.
Design graphic assets and user interfaces like web pages, marketing graphics, advertising creative, and more.
Constituent Acquisition and Engagement
With legal advocates and Communications staff, develop and execute onlineadvocacystrategy.
Write and edit succinct copy that achieves marketing objectives across channels, including emails, advertisements, website copy, and more.
Grow CLF’s online constituency through top-of-funnel acquisition, including shaping strategy to grow and cultivate our email list, through advertising, petitions, social media, and other channels.
Online Fundraising
Support online fundraising strategy, including assisting the Development team with determining fundraising opportunities and themes, managing campaign execution, and measuring effectiveness.
Website and eCRM Management
Manage back-end of CLF website using Word Press and project manage tasks for freelance developer.
Write, edit, and troubleshoot back-end code of web pages in Engaging Networks eCRM using baseline knowledge of HTML & CSS.
Reporting and Analytics
Monitor, analyze, and interpret data from across CLF’s web presence to optimize performance across all digital channels and help guidestrategic decision-makingprocesses.
Create a culture of testing anddata-driven decision-makingwithin the communications team.
Staff Management
Manage Digital Associate who spearheads social media content creation as well as production work for onlineadvocacyand fundraising.
Supervise, mentor and coach team members, engaging in effective andinclusivemanagement practices that ensure a healthy workplace culture.
Contribute to CLF’scommitment to diversity, equity andinclusionand organizational excellence.
What you’ll need
To be successful in this role, you’ll need:
At least 8 years of relevant experience;
Experience supervising team members or supporting their development;
A commitment to constantlearning and skill-buildingin an ever-shifting digital world and ability to implement changes based on data insights;
Experience developing user journeys, marketing funnels, and tailored content for specific and segmented audiences;
Ability to write succinct copy tailored towards different audiences and goals;
Strong organizational andproject managementexperience;
Ability to solve problems, assess priorities, and manage a variety of activities w…
Title: Director of Digital Strategy Conservation Law Foundation Conservation Law Foundation
Company: baystatebanner.com
Location: Portland, Maine, USA
Category: Marketing / Advertising / PR, Management
