Overview
Director of eCommerce (Amazon) Jobs in Encinitas, CA at Sun Bum
Title: Director of eCommerce (Amazon)
Company: Sun Bum
Location: Encinitas, CA
POSITIONDirector, eCommerceReports to: Reports to VP, Digital + Experiential Marketing and Engagement
USIn 2010, we started making sun care products to protect ourselves, our families and our friends from the damaging rays of the sun. Since then, we’ve grown and expanded into hair care and lip care products, and even launched Baby Bum, our rad plant-based baby skin care line. Along the way, we’ve been building an amazing, like-minded global community of friends that encourage us and help us be better. Today, we are looking for a few more talented and passionate people to join our crew – not for the money or the awesome location to live and work, but for the opportunity to change the world a little with us.
SummaryThe Director, eCommerce will be responsible for the strategy and online revenue through Amazon, mass eCommerce sites and pure-play accounts. This position offers a great opportunity for an experienced, detail-oriented eCommerce professional to lead our eCommerce team. The successful candidate will drive the long-term strategy for our global eCommerce business through sales and marketing. This role will work cross-functionally with the Marketing, Creative, and Sales teams.Essential Duties And Responsibilities
Drive the eCommerce long-term strategy in conjunction with Digital, DTC, Marketing, and sales teams.
Responsible for online revenue and marketing through Amazon (US, AUS, UK, CAN), pure play eCommerce retailers and retailer.com accounts
Drive online revenue growth by applying a clear understanding of the brand, consumers, and industry trends
Build International eCommerce expansion plan along with VP and sales team
Manage the Amazon US account on a day-to-day basis and work with resources (both internal and external) to ensure all budgeted metrics are met and exceeded
Formulates annual business plan, implements plan, and monitors sales goals weekly/monthly and strategies for channel development
Create Commerce marketing strategies to optimize direct and indirect revenue, increase new customer acquisition, and work cross-functionally with the Marketing, Creative, Operations, Finance, and Sales teams
Responsible for the day-to-day operations for assigned accounts, including but not limited to: new products set up, content, support cases, logistics, PO approvals, weekly sales reporting, price issues, etc.
Build eCommerce retailer content and copy strategy to ensure brand consistency and driving optimized conversion, ensure audits are performed and impact on business is significant
Deliver weekly & monthly reporting on inventory, sales, category, competitor information, and advertising campaigns with optimization recommendations.
Responsible for 3rd party enforcement strategy – determine best partners or tools, how we enforce and management of team
Forecast quarterly targets and inventory to meet our financial and operational goals
Manage with accountability all account financials including margin, co-op rebates, promotional funding
Provide detailed inventory forecasts for new and existing products; Oversee a digital forecasting process allowing for in-stocks to remain at the optimal level
Negotiates and manages trade funds to create customer and company value by consistently measuring and enforcing trade terms and identifying opportunities for improvement
Plan and manage promotional and advertising activity, closely monitor plan performance and drive necessary changes to exceed t…
