Overview
Director of Growth Marketing Jobs in Boston, Massachusetts, USA at Confidential
Director of Growth Marketing
About the Company
A rapidly expanding consumer products business
Industry
Consumer Goods
Type
Privately Held
About the Role
We are on the lookout for adynamicDirector of Growth Marketing to spearhead our marketing efforts. The ideal candidate will bring a minimum of 5 years’ experience in growth or acquisition marketing, with a strong emphasis on D2C eCommerce and retail expansion, especially in the supplement, nutrition, or CPG sectors. You will lead new product launches andstrategic growthinitiatives, concentrating on top-of-the-funnel activities to boost customer acquisition and retention across various digital platforms and potential retail channels.
As the Director of Growth Marketing, your responsibilities will include:
Creating, optimizing, and managing multi-channel marketing campaigns.
Employinginnovativetools such as influencer marketing to maximize ROI.
Utilizing data-driven strategies to identify and scale high-performing channels.
We are seeking a highly data-driven individual with a strong creative vision, capable of blending analytics with imaginative campaign concepts. A proven history of successfully scaling digital campaigns and a robust understanding of the D2C eCommerce and retail landscape are essential. Experience in the supplement, nutrition, or CPG sectors is a definitive advantage.
This role allows forremote work, and we are looking for someone adept at devising and executing marketing strategies that foster business growth. If you’re a strategic thinker with a passion for growth marketing and meet our criteria, we strongly encourage you to apply.
Travel Percent
Less than 10%
Functions
Marketing
Title: Director of Growth Marketing
Company: Confidential
Location: Boston, Massachusetts, USA
Category: Marketing / Advertising / PR, Management
