Overview
Director of Marketing Jobs in Cincinnati, OH at Bella Care Hospice
Bella Care Hospice is looking for a competent Director of Marketing to further the organization’s marketing ventures for the Columbus location. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company’s market share and benefit end of life patients by expanding awareness and utilization of the excellent services Bella Care Hospice provides.
Responsibilities
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Builds and monitors community, customer, payer and patient perceptions of the Hospice as a high quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs in collaboration with the Director of Operations/Executive Director.
Maintains comprehensive working knowledge of the Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources for individuals who do not meet Hospice eligibility criteria.
Ensures maximum third party reimbursement through effective use of service contracts with managed care organizations, government agencies, and other payers in collaboration with the Executive Director.
Skills
Proven experience as Marketing Director
Excellent leadership and organizing skills
Analytical and creative thinking
Exquisite communication and interpersonal skills
Customer-oriented approach with aptitude
Job Type: Full-time
Pay: $70,000.00 – $85,000.00 per year
Benefits:
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Schedule:
Day shift
Monday to Friday
Work Location: On the road
Title: Director of Marketing
Company: Bella Care Hospice
Location: Cincinnati, OH
