Overview
DIRECTOR OF MARKETING – $175K-195K Jobs in Santa Monica, CA at Crescent Hotels & Resorts
Title: DIRECTOR OF MARKETING – $175K-195K
Company: Crescent Hotels & Resorts
Location: Santa Monica, CA
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Full-Time
DescriptionESSENTIAL JOB FUNCTIONS:
Develop and implement a cohesive commercial strategy to drive revenue across all business segments, including rooms, meetings & events, and food & beverage.
Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
Lead and motivate a tenured sales and marketing team to meet individual and collective sales goals. Train and guide sales and marketing team to ensure high performance and achievement of set objectives.
Ensure training programs are conducted regularly, and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.
Communicate both verbally and in writing to provide clear directions to the staff.
Compile and/or direct the preparation of reports pertaining to the operation of the Sales and Marketing Department to include, but not limited to the annual and monthly Forecast, Lead Management System, Booking Report, star reports and Sales Meeting minutes
Develop and execute a comprehensive sales strategy to achieve annual revenue goals, focusing on high-value segments such as retail, group, consortia and negotiated business.
Drive direct bookings and optimize relationships with OTA, GDS, and other distribution channels.
Build and maintain relationships with key accounts, industry partners, and community stakeholders.
Identify and secure strategic partnerships to enhance revenue and brand exposure.
Collaborate with the sales and marketing teams to ensure that group bookings and individual accounts are coordinated with transient demand to maximize revenue opportunities. Monitor performance and adjust strategies as needed to meet revenue targets.
Analyze market trends, competitor performance, and internal data to identify opportunities for growth and expansion.
Set annual, quarterly, and monthly sales targets, ensuring alignment with the hotel’s overall business objectives
Coordinate ongoing research of the travel industry to detect market trends and related information for the development of new sales strategies. Make reasonable recommendations to improve potential from various markets.
Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote Crescent programs.
Negotiate and secure contracts with local, national, and international clients.
Ensure exceptional client satisfaction to foster repeat business and loyalty.
Lead the marketing team to develop targeted campaigns that support sales initiatives, including digital and consortia-focused strategies.
Create and execute innovative marketing campaigns, including digital, social media, and traditional platforms.
Ensure consistent brand messaging and alignment with the hotel’s target audience.
Work with PR agencies and influencers to promote the hotel’s unique offerings and establish a strong community presence.
Develop promotional strategies for room sales, F&B outlets, spa, and special events.
Oversee content creation for website, brochures, and other collateral materials.
Collaborate with the revenue management team to optimize pricing strategies and inventory management.
Prepare and manage the annual sales and marketing budget, ensuring cost efficiency and ROI for all initiatives
Monitor and manage the sales budget, ensuring effective allocation of resources.
Provide regular reporting on sales per…
