Overview
Director of Marketing Jobs in San Antonio, Texas, USA at The Army Residence Community
Do you have a passion for strategic leadership, innovative marketing, and driving occupancy growth? We’re seeking an experienced and visionary Director of Marketing lead our organization’s integrated marketing, communications, sales, and public relations functions. This is a pivotal position that directly influences the public image, brand recognition, and long-term success of our community.
About the Role:
The Director of Marketing plays a key leadership role in planning, developing, and executing all marketing and communication strategies across the organization to achieve occupancy and revenue goals. This role works cross-functionally with internal departments and provides expert guidance and direction to the Marketing team.
Key Responsibilities:
Strategic Leadership & Planning
Design, lead, and execute organization-wide marketing, communications, and public relations strategies that support occupancy and revenue growth.
Develop long- and short-term business development plans and monitor success metrics, reporting directly to the CEO.
Maintain a strategic perspective rooted in market analysis, customer feedback, and industry trends.
Marketing & Branding
Oversee brand positioning, messaging, and consistency across all platforms, campaigns, and communication channels.
Manage the design, production, and distribution of marketing and sales materials, working closely with other department leaders to ensure alignment.
Lead advertising, media placement, digital marketing, and content strategy to increase visibility and engagement.
Sales Development
Develop sales strategies and tools to support prospect conversion, lead generation, and retention efforts.
Utilize sales forecasting, tracking tools, and data analytics to evaluate campaign performance and adjust tactics as needed.
Plan and execute events, promotions, and outreach programs that drive community engagement and occupancy rates.
Communications & Public Relations
Manage internal and external communication efforts, including media relations, press releases, newsletters, crisis communication, and internal staff updates.
Serve as the organization’s spokesperson when appropriate, and maintain strong relationships with media contacts and community stakeholders.
Team Leadership
Direct, train, and mentor the marketing team to ensure excellence, growth, and accountability.
Foster a culture of innovation, collaboration, and continuous improvement within the team.
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred.
Minimum 5 years of proven leadership experience in marketing, communications, or sales.
Experience in Senior Living preferred.
Strong background in strategic planning, team management, and campaign execution.
Excellent writing, communication, and presentation skills.
Demonstrated success in developing and managing budgets and performance metrics.
Proficiency in Microsoft Office and digital marketing tools.
Ability to thrive in a collaborative, fast-paced environment.
Experience in working with or leading cross-functional teams is a plus.
What We Offer
Bonus Program: Opportunity to participate in a performance-based bonus program.
Work in a mission-driven organization that values service and excellence.
Join a supportive, team-oriented environment that celebrates your contributions.
Location:
On-site at the Army Residence Community, a premier senior living destination.
Benefits:
403 (b) and 403(b) matching
Health insurance
Dental insurance
Vision insurance
Life Insurance
Pet Insurance
Flex Spending Account
Sick and Vacation time
Scholarship Opportunities
Wellness Program
Golds Gym Discount
Access to onsite Gym
Free Lunch
This job is a civilian position and does not require military service (including commission and enli…
Title: Director of Marketing
Company: The Army Residence Community
Location: San Antonio, Texas, USA
Category: Marketing / Advertising / PR (Marketing Manager, Marketing Communications, Marketing Strategy, Branding Specialist / Ambassador)
