Overview
Director of Marketing Jobs in Issaquah, WA at Tumbler Holdings Inc
Title: Director of Marketing
Company: Tumbler Holdings Inc
Location: Issaquah, WA
Location: Remote (United Stats)
Summary:
Tumbler is looking for a world-class Director of Marketing to lead our customer acquisition, engagement, and retention efforts in a competitive e-commerce landscape. This role is leveraging paid and social media, conversion optimization, and lifecycle marketing to maximize growth and revenue.
The ideal candidate is a strategic and analytical leader with expertise in social media, paid media, performance marketing, retention strategies, and e-commerce growth metrics. This role does not include responsibilities for brand identity, messaging, or overall brand positioning, as these functions are managed separately within the organization.
Responsibilities:
Social Media & Influencer Performance
Oversee paid social media campaigns to drive acquisition and optimize cost-efficiency
Manage performance-based influencer partnerships, ensuring measurable ROI from collaborations
Collaborate with the content and creative teams to develop high-converting ad assets
Marketing Strategy & Growth
Develop and implement a data-driven, performance-first marketing strategy to drive customer acquisition and maximize ROI
Own and optimize marketing KPIs, including customer acquisition cost (CAC), return on ad spend (ROAS), and conversion rate optimization (CRO)
Stay ahead of digital marketing trends, emerging growth tactics, and competitive strategies
Performance Marketing & Acquisition
Lead all paid media efforts, including Google Ads, Meta Ads, TikTok Ads, affiliate marketing, and programmatic advertising
Optimize ad spend across channels using A/B testing, audience segmentation, and retargeting strategies
Work closely with the analytics team to monitor and improve marketing attribution models, LTV, and CAC
Retention & Lifecycle Marketing
Develop and execute email, SMS, and loyalty-based retention strategies to maximize lifetime value (LTV)
Implement subscription and repeat purchase initiatives to improve customer retention rates
Continuously test and refine customer engagement strategies based on data-driven insights
Collaboration & Execution
Work cross-functionally with product, sales, and customer support to align paid efforts with revenue goals
Manage relationships with external agencies, media buyers, and vendors to optimize acquisition efforts
Budget & Reporting
Oversee the marketing budget, ensuring efficient allocation of resources to meet growth objectives
Regularly report on campaign effectiveness, making strategic adjustments as needed
Qualifications
:
8+ years of experience in digital and performance marketing, with at least 3 years in a leadership role in e-commerce
Proven expertise in paid media strategy, CAC optimization, ROAS improvement, and LTV growth
Deep knowledge of Google Ads, Meta Ads, TikTok Ads, affiliate marketing, and conversion rate optimization
Experience with A/B testing, marketing attribution modeling, and analytics tools (Google Analytics, Triple Whale, Northbeam, etc.)
Strong analytical mindset with a focus on data-driven decision-making
Experience with marketing automation and retention tools (e.g., Klaviyo, Postscript, Attentive)
Excellent leadership, communication, and team-building skills
Key Success Attributes:
Top Performer Mentality: You approach challenges with a relentless drive for excellence and have a proven track record of being the best in your field
Ownership & Accountability: You …
