Overview
Director of Marketing Jobs in Lakewood, NJ at RAM Recruiting
Who We Are
At Rayne Nutrition, we’re driven by a simple yet powerful guiding philosophy: pets deserve the best nutrition possible. That’s why we’re dedicated to developing whole food ingredient, minimally processed diets for dogs and cats that help them thrive and live longer, healthier lives.
Originally, we started out by working with PhD nutritionists and veterinary specialists to formulate and sell our diets. Since those early days, we’ve grown to serving tens of thousands of pets each year and we work with veterinarians in all specialties and general practice. One thing has remained constant throughout: we’ve always been guided by the veterinary community to make the best decisions for pets and their families.
More than just a company, Rayne Nutrition is a community of passionate pet owners and animal lovers. We know first-hand the deep relationship pet parents and four-legged friends. That special bond is why we’re committed to providing the best possible food for their well-being.
Join the Pack: Content Marketing Specialist
We’re looking for someone who can take Rayne’s brand presence and product awareness to new heights. As our Content Marketing Specialist, you’ll play a key role in crafting content that educates, engages, and inspires both pet owner and veterinary audiences. You’ll be the mastermind behind our brand storytelling, bringing the Rayne voice and vision to life across all channels. At Rayne, we stand by the quality and effectiveness of our diets— you’re going to help us get them into more pet owners’ homes.
How You’ll Make An Impact
Become a Content Powerhouse
Develop and execute comprehensive content strategies that resonate with our target audiences, spanning digital (website copy, advertisements, articles, social media, email) and print (brochures, flyers, stickers). You’ll deliver high-quality work that hits the mark on time and is aligned with our marketing calendar. You’ll build and deliver captivating visual content (photos, videos, graphics) that’s relevant for both pet owners and veterinarians.
Commanding Attention Through Storytelling
You’ll become the champion of the Rayne brand, ensuring consistent messaging and brand voice across all channels. You’ll write engaging and informative content in various formats, including blog posts, advertisements, social media updates, website copy, email newsletters, product descriptions, video scripts, and presentations.
Visual Storytelling
You’ll shoot and edit visual content (photos, videos, graphics) that brings the Rayne brand to life and shows our products in ways that captivate pet owner and veterinary audiences.
Social Media Management
You’ll be responsible for Rayne’s social media presence, crafting engaging campaigns and fostering a thriving online community across key platforms.
Data-Driven Decisions
You’ll be expected to analyze content performance using key metrics to identify areas for improvement and refine strategies for maximum impact.
Team Player
You’ll have to work closely with key parts of the Rayne organization — Sales, Customer Care, Sales Teams, R&D, and the Clinical Advisory Team (CATeam) — to develop content that resonates with target audiences and supports corporate objectives.
We’re Excited About You Because You Have…
Two or more years of experience crafting compelling content that engages both audiences and search engines
The ability to work autonomously, take initiative, and drive projects forward independently
A mastery of written and visual storytelling, with the ability to weave magic with words and captivating visuals
Proficiency in content management and delivery for ecommerce-first growth (website, digital ads, social media, email)
Excellent communication and interpersonal skills to collaborate effectively within a team
A keen understanding of SEO principles and the power of data-driven content strategy
The chops to analyze data and translate insights into actionable content strategies
A boundless passion for pets and the pet health industry – a must-have!
Bonus Points Awarded For
Experience creating content specifically for the pet industry (veterinary, pet food, pet supplements)
The ability to master video editing and graphic design skills (e.g., Canva, Adobe Creative Suite)
Experience managing and optimizing paid and organic social media campaigns for maximum impact
Familiarity with Google Analytics, Shopify and other tools to measure success
The Rayne Difference — Our Benefits
Flexible, remote work arrangements
Market-competitive compensation package and equity package
Competitive 401k savings plan
Flexible PTO and paid holidays
Discounted Rayne Nutrition food for your dog or cat
Comprehensive healthcare, dental, and vision benefits
Optional health savings accounts
Opportunity for occasional travel (team meetings, industry events)
When your pet takes over your meetings, it’s not an interruption — it’s a highlight!
Equal Employment Opportunity Statement
Rayne Nutrition is an equal opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.
Reasonable Accommodations
Rayne Nutrition complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
Ready to Unleash Your Inner Storyteller?
We’re eager to meet you! To apply please view the official job posting and submit your application at https://raynenutrition.com/pages/careers. Only applications submitted via raynenutrition.com will be considered.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
401(k)
Dental insurance
Employee discount
Flexible schedule
Health insurance
Health savings account
Paid time off
Vision insurance
Work Location: Remote
Title: Director of Marketing
Company: RAM Recruiting
Location: Lakewood, NJ
