Overview
Director of Marketing and Communications Jobs in Dedham, Massachusetts, USA at Ursuline Academy
JOB SUMMARY
Reporting to the Chief Enrollment Officer, the Director of Marketing & Communications is responsible for creating, implementing, and supervising an effective communications program that advances the mission of Ursuline Academy. The Director of Marketing & Communications has primary responsibility for marketing and public relations efforts to promote the school across multi-media platforms and to all constituent groups. This role supervises the Digital Media Coordinator.
The Director of Marketing & Communications will work closely with the Head of School, the Chief Enrollment Officer, and the ChiefAdvancementOfficer to develop strategic communications in support of institutional enrollment andadvancementgoals.
This position will also work collaboratively with the Principal, members of the administrative team, and faculty and staff. This individual will need to prioritize multiple demands and deadlines, will have meticulousattention to detail, and will have a team spirit,strong work ethic, and a good sense of humor. Additionally, the ideal candidate will embrace a willingness to learn about and fully support the mission of the school.
ESSENTIAL FUNCTIONS
General:
Work withsenior leadershipto help define the positioning of Ursuline Academy and the key messages to support Enrollment,Advancement, and Schoolhouse efforts.
Assist with marketing, copy, and design needs school-wide.
Engage writers, designers, photographers, and videographers as needed.
Assist with other duties in support of enrollment andadvancementgoals as needed.
Marketing:
Ensure that consistent, high-quality, brand messaging is reflected in all communications: digital, social media, and print. In consultation withsenior leadership, develop all outward-facing materials such as brochures, signage, flyers, inserts, and videos.
Function as webmaster for .
Create and publish press releases, newsletters, and/or social media.
Supervise digital communications staff in developing content for the school’s social media channels and maintaining constant updates.
Maintain the school’s library of digital assets
Admissions:
Partner with the Enrollment Management Team and external media partner(s) to create an admissions marketing plan, including a comprehensive digital media campaign and the execution of select print materials or video features.
Develop materials with the Chief Enrollment Officer for Admissions-related events
Incollaborationwith the Chief Enrollment Officer, develop the communications budget
Advancement:
Partner with theAdvancementTeam to support the annual fund, alumnae relations, fundraising, and/or special events
Produce annualadvancementpublication:ServiamMagazine
Incollaborationwith the ChiefAdvancementOfficer, develop the communications budget
Safety:
Responsible for emergency and weather-related notifications
Support the administration in maintaining and executing a crisis communications plan
Actively participate on the Safety Committee
QUALIFICATIONS:
Bachelor’s degree in Marketing, English or related field required from an accredited institution.
5 – 7 years of marketing, public relations, or digital media experience.
Experience in an independent school or highereducationsetting is a plus.
Knowledge of best practices for marketing, website, and social media campaigns.
Knowledge of Finalsite or other website platforms is a plus.
Strong organizational, written and verbalcommunication, listening, and pr…
Title: Director of Marketing and Communications
Company: Ursuline Academy
Location: Dedham, Massachusetts, USA
Category: Marketing / Advertising / PR, Management
