Overview
Director of Marketing & Communications Jobs in Santa Barbara, California, USA at Santa Barbara Museum of Natural History
Title:
Director of Marketing & Communications
Classification:
Full-time, Exempt
Department
:
Marketing & Communications
Reports To
:
President/CEO
Wage Band:
Directors
Pay Range:
$82,500 – $98,500
*
Mission:
The Santa Barbara Museum of Natural History inspires a thirst for discovery and a passion for the natural world.
Position Summary:
This position plans, develops and implements the Museum’s institutional marketing, communications, and public relations activities. Directing the efforts of the Marketing & Communications Department includes oversight of advertising, branding, media relations, print materials, social media, and the Museum’s website to ensure consistent messaging and increase visibility for the organization. This position serves on the management team and works with the President/CEO, COO, Director of Philanthropy, Trustees and other management staff to ensure its effective operation.
Specific Responsibilities:
Brand the Museum as a credible, necessary, and relevant community institution with key target groups – the media, Museum members, the local Santa Barbara communities, potential donors, schools, tourists, government, and community organizations.
Create, implement and measure the success of a comprehensive, integrated marketing/communications/public relations program that enhances the Museum and Sea Center’s image and raises awareness of its value to the community.
Manage the Museum’s brand identity to ensure that it is used accurately and effectively.
Oversee and approve the visual “look” of Museum materials, including print, exhibit signs and labels, and web by:
Work with divisions to maintain a defined set of design standards for the Museum.
Work with the Exhibits Committee to create a look and theme for seasonal shows including logos, promotional materials, advertisements, banners, etc.
Develop and produce media opportunities through regular Museum representation on radio, print, digital and television.
Cultivate contacts within the media and professional groups and manage the advertising process.
Ensure the Museum’s interface with the media is professional, credible and consistent including: 100% accuracy on releases; all calls to the media returned as soon as possible; and continual contact throughout the year with all media representatives.
Oversee the creation and distribution of press releases.
Cultivate, develop and produce public relations events with the assistance of the Special Events Manager.
Develop and manage the advertising schedule for the Museum.
Oversee the development and distribution of materials and assets that promote the Museum, its activities, programs and campaigns.
Oversee the development and distribution of Museum print advertisements.
Oversee the creation and production of promotional video and audio assets.
Collaborate with departments to develop, write, and refine content for marketing initiatives, ensuring alignment with the museum’s established voice, branding, and messaging standards.
Serve as Editor-in-Chief for the magazine, calendar and other periodic comprehensive publications, including establishing production schedule, working with staff to ensure their submissions are written and produced in a timely manner, editing all material, proofing all galleys, and coordinating corrections or changes.
Collaborate with the Director of …
Title: Director of Marketing & Communications
Company: Santa Barbara Museum of Natural History
Location: Santa Barbara, California, USA
Category: Marketing / Advertising / PR, Management
