Overview
Director of Marketing | Dallas Fair Park Jobs in Dallas, TX at Oak View Group
Oak View Group:
Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
Position Summary:
Do you have a strong and creative background in event marketing? Do you wake up every day thinking of creative ways to engage the community or how you could enhance the fan’s experience? Then we want you at OVG. This position calls for a dynamic venue and event marketer. The Director of Marketing will manage, supervise and coordinate all the activities of the Marketing department to reach budgeted goals. This person will create and implement marketing plans, manage event advertising budgets and promotions, and ensure successful event campaigns. He/she is responsible for creating and maintaining relationships with media partners, community partners, and various organizations throughout the area. They will oversee the media buying and billing process. He/she will oversee the brand for the venues, public relations, community outreach, promotions, group sales and publicity for the venue and the events: concerts, sporting events, meetings, and shows within the facility, while developing creative marketing campaigns that promote public/community awareness.
This role pays an annual salary of $90,000 to $100,000 and is bonus eligible.
Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
This position will remain open until May 9, 2025.
About the Venue:
OVG has an opening for the Director of Marketing for Fair Park, Dallas, TX. Fair Park is an award-winning and premier sports and entertainment venue just 2 miles from Downtown Dallas. We are home to the State Fair of TX, The iconic Cotton Bowl Stadium, Music Hall, museums, an outdoor amphitheater and more, hosting A-list concerts, family shows, sporting events and more. Fair Park covers 277 acres of event space and caters to meeting planners and event producers from all over North America.
Responsibilities:
Develop, implement and evaluate marketing strategies to promote concerts/shows and venues
Responsible for the creation, development and implementation of Fair Park strategic marketing and advertising plan
Explore cross-marketing opportunities with between events, area partners and throughout the community
Create and maintain relationships with local, regional and industry media partners and promoters
Collaborate with Fair Park First, city of Dallas and other area stakeholders on promoting and selling Fair Park
Develop and execute marketing plans to promote all artists/tours coming to Dallas
Develop and implement creative campaigns targeting promoters and show organizers to sell Fair Park Dallas as an entertainment destination
Negotiate contracts and implement creative cash/trade proposals/campaigns with media partners including digital, radio, print, TV and outdoor
Create pre-show and post-show guest experiences that draw guests to the venue and surrounding area
Manage internal marketing assets for all events including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and more
Develop and execute social media campaigns, email marketing, and promotions to drive sales, fan engagement and brand awareness
Develop and implement creative campaigns to promote premium seating sales
Prepare press releases, pitches and media drops for events and venue initiatives
Write or review copies for news releases, public service announcements, and weekly calendars concerning upcoming events and provides for distribution to the media, business chambers and visitor service bureau
Carefully coordinate activities with all internal departments and external personnel to ensure project success
Create and manage brand voice for both venues on all social media platforms and external marketing effort
Prepare and maintain project budgets, work closely with Assistant General Manager and General Manager on post-show recaps
Collaborate closely with the Box Office to ensure all event aspects are accurate and running accordingly
Research and follow current music marketing trends, venue marketing efforts and implement best practices in the day-to-day activation
Analyze marketing efforts and adjust efforts based on learnings, trends, and activity
Create and implement grassroots initiatives for all events
Project manage Fair Park initiatives in collaboration with Fair Park’s Assistant General Manager and General Manager, including division marketing leads
Enhance existing promotional initiatives and develop innovative marketing programs and initiatives to maximize ROI such as third-party partnerships, new media avenues, etc.
Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed
Interpret the venue customer experience to be measured
Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs
Plan and oversee venue’s advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials
Work with OVG Corporate Partnerships to leverage sponsorship opportunities to increase brand awareness and synergies
Assist in the drafting and preparation of Fair Park’s annual Qualitative ReportWorks with OVG Corporate Partnerships to implement and maintain corporate sponsorships for the building in both new and renewal business
Develop self-produced revenue generating events
Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities
Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management
Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy
Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making
Drive the completion key deliverables with strong attention to time, quality, impact and style
Partner with web development team to direct site features, design and goals focusing on customer engagement
Other duties as assigned.
Qualifications:
Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
Minimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
Knowledge of marketing and advertising/sponsorship program development
Knowledge of Public Relations
Knowledge of Website maintenance
Knowledge of federal, state and local regulations
Proficiency with media buying and promotions
Ability to travel locally as required
Ability to work nights and weekends as required
Ability to work with a wide array of client groups, vendors and business partners enterprise-wide
Instruct and assist the current vendor community with social media marketing strategies for their individual business locations on the fairgrounds
Analytical skills to forecast and identify trends and challenges using website analytics
Excellent verbal and written communication skills
Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems
Digital expertise with various digital channels including website optimization, social media, and data acquisition.
An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
Creativity skills that inspire brand loyalty
Innovator with increasing per caps and generating profitability
A passion for building success that can be measured with data
A results-driven leader who thinks in terms of ROI
Demonstrated experience influencing peers and leadership teams
Ability to operate a strategy
Flexible skill set that can be applied across a variety of relationships/situations
Demonstrable track record of success
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Minimal Travel (<10%): May be required to travel. Trips may require air travel and/or overnight stay away from home for one or more nights.
Must be able to work a flexible schedule inclusive of weekends, nights and holidays required.
Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building including inclines and stairs.
Computer and Technology Skills:
Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint and MS SharePoint and MS Outlook)
Proficiency in Adobe Creative Cloud applications
Knowledge of website design
Knowledge of CRM software
Demonstrated skills in graphic design
Strengthened by our Differences. United to Make a Difference:
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
Equal Opportunity Employer:
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
Title: Director of Marketing | Dallas Fair Park
Company: Oak View Group
Location: Dallas, TX
