Overview
Director of Marketing Strategy Jobs in San Diego, CA at OmniSync Incorporated
Contract type
Freelance
Location
San Francisco, CA
Specialty
Marketing
Salary
$41.00-$46.00/hourly
Remote
No
Reference
482382
Contact name
Bri McGee
Job description
Job Title: Loyalty Marketing Manager
Location: San Francisco, CA- (hybrid- 3 days on-site)
Duration: 6 month contract with potential to extend- 40 hours/weekly
Pay Rate: $41.00-$46.00/hourly
This role focuses on acquiring members for both the credit card and free rewards program. It ensures marketing initiatives align with the brand’s commercial calendar and overall objectives. Serving as the primary liaison, this role is embedded within brand teams.
The ideal candidate excels in communication, data analysis, and customer insights, with the ability to manage multiple projects and execute cross-channel marketing campaigns.
RESPONSIBILITIES:
Supports the execution of omnichannel and channel specific loyalty and card marketing strategies to drive customer engagement, retention & acquisition
Inputs into creative briefs and partners with brand creative teams on the development of loyalty marketing assets across multiple platforms within the brand; maintains oversight to ensure creative is on-time and executed according to the strategy, partnering with cross-functional teams and brand stakeholders to ensure seamless execution.
Represents loyalty in meetings and cross-functional alignments, partnering with key brand teams to ensure strategy is understood and execution happens across channels
Analyzes and interprets financial data to inform hindsight, in-season traction and budget forecasting partnership with Business Analysis team:
Conducts weekly, quarterly and annual reporting, tracking campaign program performance and progress by brand, channel against acquisition goals.
Visualizes data and builds stories to report campaign and program results
Partners with appropriate L&P team members to report and communicate results to stakeholders and cross-functional partners
Aligns with key business partners throughout organization on L&P program goals and initiatives; drives for collaboration, integration and shared accountability
Manages budgeting, open and close POs, forecasting and actualizing costs
Manages approval process of marketing assets with legal and banking partners
QUALIFICATIONS:
3-5 years of relevant work experience in traditional CRM or direct marketing (email, credit card, or loyalty marketing)
Strong written and verbal communication skills with the ability to glean insights from data and develop a story
Experience using logic and methods to solve difficult problems and derive effective solutions
Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, Data & Analytics, Brands, Creative, etc.) in support of specific business priorities
Strategic thinker with the ability to leverage large data sets to make data-driven decisions; experience with Excel is a plus
Proficient in Word, PowerPoint, and Google Docs
Past credit card, retail, or agency experience preferred but not required
Bachelor’s Degree; MBA a plus
Recruiter
Bri McGee
Title: Director of Marketing Strategy
Company: OmniSync Incorporated
Location: San Diego, CA
