Overview
Director of Planning Jobs in New York, New York, USA at Croud
Location: New York
ABOUT CROUD
A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way.
We’re rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We’re passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support.
The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60+ languages.
Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving
innovation
and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers
hands-on experience
working with some of the world’s leading brands across every industry sector.
Find out more about Croud NY here!
ROLE OVERVIEW
Croud is recruiting a Director of Planning to help develop, coordinate, and lead our strategy offering in New York. Together we want to create a new type of strategic process: one that is based on intelligence data surfacing actionable insights, forming a connection to brand from our performance heritage, and actively preparing our clients and solutions for the next iteration of the media landscape
We are investing in Strategy & Planning as a priority arm of the business, and we want to add to our quickly growing US team with additional
leadership
. Global Strategy & Planning has continued to be the quickest expanding vertical in the business and this US role will sit alongside our UK counterparts to form our key proposition.
At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an
inclusive
and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:
In it together – our value on integration,collaborationand outcomes
Eye on the future – our value on futurism, creativity and passion
Generous in spirit – our value on people, development andinclusion
Do what you say – our value on integrity and accountability
Make a difference- our value onpurposeand impact
RESPONSIBILITIES
As a Planning Director, there is no such thing as a typical day as you will constantly be challenged to build brands, push partnerships & bring new thinking.
ComplexProblem Solving:
Demonstrating an ability to build from scratch. Turning solutions into strategies to present back to clients. (Without reliance on tools / usual industry solutions)
Data-Driven Brand Building:
Understand client’s business KPIs and create programs to connect their initiatives to drive brand growth. Focused on outcomes based & disruptive media planning.
Deployment of Vision & Partnerships:
Define a digital program’sstrategic vision, r…
Title: Director of Planning
Company: Croud
Location: New York, New York, USA
Category: Marketing / Advertising / PR, Business
