Overview
Director of Product Marketing Jobs in Los Angeles, California, USA at Samba TV
San Francisco, California / Los Angeles, California / New York City, New York / Chicago, Illinois Core Operations – Marketing /US Full-time Salaried /On-site Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices.
We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
We are seeking a Director of Product Marketing to drive go-to-market strategies and support sales efforts across Advertisers, Publishers, and Tech Platforms. This role will be instrumental in developing compelling messaging, creating
impactful
marketing collateral, driving thought
leadership
, and working closely with Product and Sales teams to achieve business objectives.
Key Responsibilities
Lead the go-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.
Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
Partner with Sales and Services teams to drive revenue growth, improve
customer retention
, and enhance overall market positioning.
Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
Establish thought
leadership
in the industry through content development, public speaking, and media contributions in
collaboration
with marketing and communications teams.
Align product marketing efforts with broader Samba TV portfolio innovations to maximize impact.
Support sales training and enablement, working with internal teams to develop training systems and curriculum.
Qualifications & Requirements Bachelor’s degree required; MBA preferred.
5+ years of experience in product marketing, with a strong preference for experience marketing to agencies and brands.
Ad tech or TV analytics experience is a plus.
Exceptional writing and
communication skills
, with the ability to simplify complex concepts for
diverse
audiences.
Proven ability to drive results-focused marketing strategies while maintaining a clear
strategic vision
.
Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.
Passion for technology and
innovation
, with a deep understanding of market trends and customer needs.
Ability to thrive in a
fast-paced
, high-growth environment, navigating ambiguity with confidence and
adaptability
.$170,000 – $180,000 a year Samba TV expects to offer a base salary between $170,000 – $180,000 USD per year for roles to be performed in New York or California; actual base salary offered will depend on various factors including but not limited to location, experience, and performance.
Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include an annual bonus opportunity, short-term incentives, and long-term incentives. In ad…
Title: Director of Product Marketing
Company: Samba TV
Location: Los Angeles, California, USA
Category: Marketing / Advertising / PR, Management
