Director of Product Marketing (Revenue Cycle Management)

Overview

Director of Product Marketing (Revenue Cycle Management) Jobs in Remote at EnableComp

Exempt Position- Remote 30% Travel

Reports to CEO

This position is responsible for the design, implementation, and monitoring of effective marketing strategies,

which achieve both short and long-term strategic and financial objectives. The incumbent will work closely with

the VP of Technology and VP of Sales in support of the TechnoMarketing team and provide ideas and

recommendations to best determine where to deploy resources in support of our growth objectives,

translating business priorities into marketing strategies and tactics to achieve broad financial and strategic

goals.

 Develop and implement a cohesive marketing plan to increase brand awareness

and help penetrate or translate existing and new markets for continued growth.

 In conjunction with Technology and Sales, prioritize marketing projects, set

short/long term goals for team, and allocate resources accordingly to ensure success.

 Provide guidance and ideas to organize effective market activation plans (MAP)

and/or marketing campaigns.

 Monitor all MAPs and marketing campaigns to ensure on track and review/adjust as

needed based on feedback and learnings from market.

 Keep Senior Management team and key company personnel informed as to the

progress in meeting agreed upon objectives.

 Conduct market analysis to identify challenges and opportunities for growth,

helping to identify new potential translations or markets for pipeline.

 Craft messaging and positioning in the market, translating technical concepts into value

in use stories for customer presentations, literature, trade show support, etc.

 Participate – SMT, TechnoMarketing, board, etc.

RESPONSIBILITIES

a. Embed strategic marketing across the organization.

 Ensure and keep current market segmentation and needs-based

segmentation for majority of customers.

 Through strategic market planning, determine key markets and

customers for targeting and positioning for growth.

 Assess and determine where new opportunities are across business units and

regions including Market Potential (Market size, growth rates, Channel

analysis, Revenue/Profit potential-near term and steady state);

Customer/Market Needs Assessment; and Strategic Fit

 Understand and quantify the company’s capabilities, SWOT, gap quantification

for opportunities (Products, Customers/Markets, Manufacturing, Technology &

IP)

 Develop Annual Market plans for select segments and applications and execute

those plans.

 Align and execute goals in conjunction with the executive team.

For internal use
 Work with VP of Sales and VP Technology & Innovation in developing

value propositions for key product lines and training sales professionals on

those value props as well as other key market, segment, application, and

product training.

 Ensure alignment to corporate marketing strategy including customer

tiering (segmentation), business service standards and transactional

service standards.

b. Drive Strategic Pricing

 Drive with VP Sales the pricing infrastructure and processes, value pricing, and

pricing execution by region.

c. Drive Growth Playbook

 Assist with strategy/planning/refinement of metrics and programs for New

Product and/or New Market Development initiatives.

 Lead/facilitate cross-functional teams on innovative ideas, Product- and

Market- development programs with global potential.

 Work with VP of Technology & Innovation in driving new product development,

with a cross-functional team, to help create and execute launch plans for key

new product introductions.

 Develop and implement a cohesive marketing plan to increase brand

awareness and help penetrate or translate existing and new markets for

continued growth.

 Utilize Market Research expertise (materials, businesses, market trends,

etc.) to determine and drive market research for new markets and new

geographies.

 Key interfaces & effective communications with CEO, Senior Leadership Team,

and the entire organization

REQUIREMENTS

1. Education

 Bachelor’s degree in science, Engineering, Business Administration, Marketing, or

closely related field.

 MBA preferred.

2. Experience

 Proven work experience as senior leader of Marketing organization.
 Demonstrable experience designing and implementing successful marketing campaigns.

3. Skills and Abilities

 Strong leadership and excellent communications skills with strong analytical and

project management knowledge.

 Strategic mindset with ability to make tough decisions.

4. Competencies:

For internal use
 Analytical – Synthesizes complex or diverse information; Collects and researches

data; Uses intuition and experience to complement data; Designs workflows and

procedures.

 Project Management – Develops project plans; Coordinates projects;

Communicates changes and progress; Completes projects on time and budget;

Manages project team activities.

 Interpersonal/Communication – Focuses on solving conflict; Maintains

confidentiality; Listens to others; Remains open to others’ ideas and tries new

things; Speaks clearly and persuasively; Listens and gets clarification; Responds

well to questions; Demonstrates group presentation skills; Participates in

meetings.

 Teamwork – Balances team and individual responsibilities; Exhibits objectivity and

openness to others’ views; Gives and welcomes feedback; Contributes to building a

positive team spirit; Able to build morale and group commitments to goals and

objectives; Supports everyone’s efforts to succeed; Recognizes accomplishments of

other team members.

 Leadership – Exhibits confidence in self and others; Inspires and motivates others

to perform well; Inspires respect and trust; Accepts feedback from others;

Provides vision and inspiration to peers and subordinates; Gives appropriate

recognition to others; Displays passion and optimism; Mobilizes others to fulfill

the vision.

 Business Acumen – Understands business implications of decisions; Displays

orientation to profitability; Demonstrates knowledge of market and competition;

Aligns work with strategic goals.

 Strategic Thinking – Develops strategies to achieve organizational goals;

Understands organization’s strengths & weaknesses; Analyzes market and

competition; Identifies external threats and opportunities; Adapts strategy to

changing conditions.

Must be authorized to work for an employer in the USA without current or future restrictions.

To apply, send cover letter and resume to:

[email protected]
Gaylord Chemical is an equal opportunity employer. All qualified applicants will receive

consideration for employment without regard to race, religion, color, national origin, sex,

sexual orientation, gender identity, age, pregnancy, genetic conditions, status as a protected

veteran, or status as a qualified individual with a disability.

For internal use

Title: Director of Product Marketing (Revenue Cycle Management)

Company: EnableComp

Location: Remote