Overview
Director of Sales and Marketing Jobs in Chester, VA at The Crossings at Ironbridge
Category/Area of Expertise: Marketing
Job Requisition: 416754
Address: USA-PA-Carlisle-1149 Harrisburg Pike
Store Code: Marketing – Brands (5148623)
At The GIANT Company we’re committed to making our stores and facilities better every day for our team members, customers, and communities. It’s our secret recipe for success and it guides everything we do. We put our customers first, do what’s right, win together, and make ideas happen. As a team member here, that’s exactly what you’ll help us do. You’ll share your ideas, learn new skills, and really make a difference for not only your team, but for your customers and your community.
The GIANT Company Assistant Brand Manager, Social Media reports to the Digital Marketing Manager and is responsible for establishing long-lasting, value-creating relationships with customers through social media. This role provides thought leadership, strategic vision, processes, and methodologies specific to the GIANT Company social media listening, customer engagement and voice, as well as brand consistency across all organic channels.
Essential Functions:
Utilize social media tools to manage all customer engagement, reputation and customer service instances and collaborate with PR, Consumer Affairs and marketing teams to ensure consistent brand voice in responses and best-in-class customer service.
Develop and execute compelling social media content strategies, including the creation of engaging video, static, and multimedia assets tailored to platform-specific audiences.
Travel to stores and sponsored company events and community activities to capture authentic content, including photos and videos, for use across social media platforms, ensuring alignment with brand voice and strategy.
Lead internal brainstorm meetings to develop engagement strategies to support loyal customer following and bring appropriate listening insights to inform marketing strategies.
Source UGC and seek out and engage in ongoing social media conversations that make sense for the brand and where we can add unique value.
Report on customer engagement, listening and sentiment back to the business on a regular basis.
Inform key stakeholders of potential brand reputation risks in a timely manner and coordinate social media response strategies.
Drive continuous innovation of social media listening and engagement processes.
Collaborate with internal teams on sourcing organic content and drive adoption of best-in-class social media content and engagement practices.
Collaborate with external teams on engaging and sourcing influencer content for our channels.
Stay up to date on new social media trends, tactics & strategies. Recommend adoption of appropriate evolving methods & tactics.
Work on ad hoc projects as assigned.
Education Level: Bachelor’s degree
Experience: 2 – 4 years
Key Skills and Capabilities:
Self-motivated, demonstrated ability to take initiative
Acute attention to detail
Top-notch written communication skills
Excellent time-management skills; ability to multi-task and balance competing needs
Foster and participate in an environment of collaboration
Ability to bring innovation and creativity to improve processes
Experience with customer engagement and growing a loyal following on social media
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro, to design and produce high-quality visual and multimedia content for various digital platforms
Strong video editing skills, with proficiency in editing software such as Adobe Premiere Pro, Final Cut Pro, or similar tools, to produce high-quality, engaging video content for digital and social media platforms.
Experience working with social media listening and engagement platforms
Experience with Microsoft applications and Excel
The GIANT Company is an equal opportunity employer. We comply with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law.
Title: Director of Sales and Marketing
Company: The Crossings at Ironbridge
Location: Chester, VA
