Overview
Director of Sales and Marketing Jobs in Denver, CO at Gardens Care Senior Living
Job Title: Director of Sales and Marketing
Location: Denver metro area
Company: Gardens Care Senior Living
About Us:
Gardens Care Senior Living is dedicated to creating a supportive and nurturing environment for our residents. As we continue to grow, we are seeking an experienced, dynamic, and tech-savvy Marketing/Sales Manager to lead our marketing and sales efforts. Join a team that values innovation, collaboration, and compassion in serving our senior living community.
Key Responsibilities
Leadership:
Manage and lead the marketing and sales team to achieve occupancy and revenue goals.
Mentor and train team members to enhance their skills and performance.
Develop and implement strategies to motivate and foster collaboration among team members.
Marketing Strategy:
Develop and execute comprehensive marketing plans to promote Gardens Care Senior Living’s services.
Oversee digital marketing campaigns, including social media, email marketing, and SEO.
Create and maintain promotional materials, presentations, and event content.
Monitor and analyze marketing metrics to assess campaign performance and ROI.
Sales Execution:
Drive sales initiatives to meet or exceed occupancy targets.
Conduct tours, presentations, and community outreach to attract prospective residents.
Build and maintain relationships with referral sources, including healthcare professionals, senior organizations, and local businesses.
Manage the entire sales pipeline, from lead generation to closing, using CRM tools.
Technology Utilization:
Leverage technology platforms, including CRM systems, analytics tools, and digital marketing software, to streamline sales and marketing processes.
Analyze data trends to inform decision-making and optimize strategies.
Stay updated on emerging marketing and sales technologies to maintain a competitive edge.
Event Management:
Plan and execute marketing events such as open houses, seminars, and community engagement activities.
Partner with local organizations to co-host events and increase brand visibility.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience).
Proven experience as a Marketing/Sales Manager, preferably in the senior living or healthcare industry.
Demonstrated success in managing a marketing and sales team.
Strong understanding of digital marketing strategies and tools (e.g., Google Analytics, HubSpot, or similar platforms).
Proficiency with CRM software and data analytics tools.
Exceptional interpersonal and communication skills with an outgoing, engaging personality.
Strong organizational skills and ability to manage multiple projects simultaneously.
Able to drive in and around Denver area to tour/market all Colorado locations
Ability to work independently and as part of a collaborative team.
Flexibility to work evenings or weekends as needed for events or client meetings.
Job Type: Full-time
Pay: From $90,000.00 per year
Benefits:
401(k)
Dental insurance
Flexible schedule
Health insurance
Life insurance
Vision insurance
Schedule:
Monday to Friday
Weekends as needed
Education:
Bachelor’s (Required)
Experience:
Sales: 2 years (Required)
Work Location: In person
Show more
Title: Director of Sales and Marketing
Company: Gardens Care Senior Living
Location: Denver, CO
