Overview
Director of Sales & Marketing Jobs in Norfolk, VA at Atrium Hospitality
Senior Marketing Manager
Great Lakes Wealth – Northville, MI
$75,000 – $105,000 salary + Bonus
Full-Time
Come join a small, fast-paced, fast-growing and award-winning wealth advisory firm offering financial planning & asset management services to high net worth clients. Great Lakes Wealth is a financial services, wealth management & investment advisory firm based in Northville, MI and serving clients around the country. We work with a select group of clients and have an overarching objective to provide the best client experience possible. Our commitment is reflected in everything we do – the connected relationships we build, the disciplined planning process we apply, and the concierge-level of service we provide. We combine Wall Street solutions with Main Street values and we bring common sense investing into a not-so-common sense world. We offer a competitive salary + BONUS and benefits package, including health, dental, vision, 401k with matching, paid time off, as well as perks and rewards.
We are looking for an experienced, organized & growth-minded person with a marketing & advertising background to fill the position of Senior Marketing & Advertising Manager.
JOB SUMMARY
This is a senior level position reporting directly to the CEO. In this role, you would collaborate with senior management and the marketing team to create and oversee marketing, advertising & communications for our company. You would co-lead the promotion of the brands and products we represent. We have 3 main brands, multiple target audiences, and multiple products. Additional responsibilities include the development, implementation, measurement, and presentation of marketing and communication efforts in various mediums including digital, print and broadcast communications – “traditional”, “digital”, and “video” techniques. We may plan and host a “traditional, elegant, in person” marketing event for either a small group or even hundreds our clients and the community, as well as create and purchase “digital ads for the nextgen investor” on social media. We also rely heavily on data – from pre-project budgets, deliverables, analysis of projects & KPIs, etc. We create and examine WoW, MoM, QoQ, and YoY reports. Managing multiple projects on a daily basis is a significant requirement for this position – while constantly working with the marketing department and our outsourced partners and our senior management on strategic initiatives, communication plans, deliverables, and evaluation.
EDUCATIONAL/ SKILL SET & OTHER REQUIREMENTS
A Bachelor’s Degree or higher in marketing, communications, business administration or related field
A minimum of 5 years’ experience in marketing communications, public relations, community relations, or advertising
Marketing experience in Wealth Management or Financial Services a plus
Experience managing and executing across various communications media
Strong verbal and written communications
Strong background in spreadsheet creation and management, along with budgets, analysis, and presentations
Extensive successful writing and editing experience – with a variety of print and online communications media
Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing programs to advance the companies missions and goals
Creative and thoughtful on how new media technologies can be utilized
Self-starter, willing to execute day-to-day tasks and work independently and beyond traditional 8-5 office hours, on occasion
Experience with Microsoft office and/or Google Business Suite, WordPress, Constant Contact, Canva, Adobe, and other digital marketing platforms and tools
Experience with all major social media platforms, including: YouTube, Meta/Facebook, LinkedIn, X/Twitter, Instagram, TikTok, Spotify, Apple podcasts & I Heart Media
Ability to prioritize, follow through, and complete tasks efficiently & effectively
PRIMARY DUTIES/ RESPONSIBILITIES (others may be assigned).
Determine communications strategy and execute programs to deliver communications objectives throughout the company
Develop branding initiatives, communications, and social media strategy
Responsible for strategic direction and execution of all internal and external communications
Evaluate & update internet sites developing and maintaining content
Recruit, lead, and evaluate marketing support personnel – full-time, part-time, and contract employees – for a wide variety of projects including print materials, website design & maintenance, social media posting, traditional events, booth exhibits and other similar activities
Knowledge and success at creating content in-house, as needed
Create and/or update collateral materials promoting the company’s services
Work with vendors to outsource projects and complete jobs when necessary.
Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with various audiences, particularly as part of fully integrated demand generation campaigns
Create annual budgets and report budgetary expenses related to the company, on a monthly basis
Evaluate and report on-going marketing campaigns to senior management on an on-going basis
Work closely with President/CEO and the marketing team on multiple projects and initiatives
SECONDARY DUTIES/ RESPONSIBILITIES (others may be assigned).
Support office and firm initiatives, as needed
Job Type :
Full-time
Required education :
Bachelor’s or higher
Required experience :
Social Media: 5 years
Marketing & Advertising: 5 years
Job Type: Full-time
Pay: $75,000.00 – $105,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Professional development assistance
Retirement plan
Tuition reimbursement
Vision insurance
Schedule:
Monday to Friday
Weekends as needed
Education:
Bachelor’s (Required)
Experience:
Marketing: 5 years (Required)
Location:
Northville, MI 48167 (Required)
Ability to Commute:
Northville, MI 48167 (Required)
Ability to Relocate:
Northville, MI 48167: Relocate before starting work (Required)
Work Location: In person
Title: Director of Sales & Marketing
Company: Atrium Hospitality
Location: Norfolk, VA
