Overview
Director of Social Media Jobs in Philadelphia, PA at Prestige
ClinicMind is a leading provider of comprehensive healthcare practice management software and service platform for a full patient care cycle. We are looking for a Marketing Manager who can drive ClinicMind branding and sales support. The ideal candidate has solid experience as a marketing team manager for a multi-product EHR software and RCM services platform, preferably in the Chiropractic, Physical Therapy, and Mental Health domains.
Key Responsibilities:
Implement the ClinicMind’s Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services
Develop and continuously improve the ClinicMind branding and lead-generation process
Develop ClinicMind Brand Story and Customer’s and Buyer’s journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services
Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value
Assist the sales team in preparing for industry events and networking activities
Build a marketing team, including
brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators
Data-driven individual team member performance improvement
SOP and continuous member training
Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for
Data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis,
Marketing KPI implementation and reporting, forecasting, and budgeting
Analyze market trends and competitor activities to
refine marketing strategy and implementation
identify new market opportunities
Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.
Requirements:
5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines
Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.
Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness.
Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners.
Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals.
A STEM undergraduate degree. MBA in Marketing or Healthcare.
MUST HAVE:
High comfort level working on Eastern Time Zone/US Shift
Good internet access at home at least 25 MBPS
Mobile Hotspot
Laptop/Desktop of at least 16 GB
Title: Director of Social Media
Company: Prestige
Location: Philadelphia, PA
