Overview
Director, Omnichannel Customer Experience/OCX Brand Jobs in Princeton, New Jersey, USA at Tbwa Chiat/Day Inc
Director, Omnichannel Customer Experience (OCX) Brand
Kyowa Kirin is a fast-growing global specialty pharmaceutical company that applies state-of-the-art biotechnologies to discover and deliver novel medicines in four disease areas: bone and mineral; intractable hematologic; hematology oncology; and rare disease. A Japan-based company, our goal is to make people smile by delivering breakthroughs where no adequate treatments currently exist, working from drug discovery to product development and commercialization.
In North America, we are headquartered in Princeton, NJ, with offices in California, Massachusetts, and Ontario.
Summary of Job:
The Director, OCX Brand will lead the brand Omnichannel / Customer Experience strategy, define all brand Omnichannel / digital tactics, in partnership with the brand/franchise head determine the annual brand plan and Omnichannel budget, manage relationship with digital design/development partner, and is responsible for ensuring brand financial goals are met, introducing new channel solutions to the brand, and serving as a mentor and manager for the OCX Brand helping upskill/educate around omnichannel best practices.
Essential Functions:
Accountable for the successful implementation of all brand Omnichannel and Digital tactics and for meeting all financial brand objectives – serve as the primary Omnichannel point of contact within the brand team.
Manage the OCX Brand Manager, supporting theircareer developmentand delivery of brand Omnichannel content and tactics.
Lead the compliant use of all omnichannel solution standards for both internal and external partners, serving as the point for any franchise/brand audits.
Incollaborationwith the brand team, define and request the annual Omnichannel / Digital budget as an output from annual brand planning.
Regularly leverage feedback and input from both internal and external customers on the effectiveness of tactics and opportunities to introduce improvements, implementing timely changes where appropriate.
Champion the effective use of data and insights to continuously refine and improve the tactic, channel, content, and timing strategies/execution throughout the year.
Update and evolve the Customer Journey Maps throughout the year (aligned with Q ) to ensure the latest tactics and knowledge are visible within the map.
Strictly adhere to relevant regulatory and compliance guidelines and company policies.
Job Requirements:
Education:
B.A. or B.S. in Business or Digital Marketing required; preferred M.B.A. in Marketing.
Experience:
8 – 12 years in pharmaceutical, OTC, or agency Digital Marketing / Commercial Operations and/or support areas.
2-4 years of people management experience.
Technical Skills:
Veeva Commercial Cloud / Promo Mats, Google Analytics, Social & Paid Media Management, Commercial Data solutions (e.g. Power BI), Marketing CRM, Proficient in MS Office Suite.
Non-Technical Skills:
Demonstrated ability to organize, prioritize, meet deadlines, make decisions, and change course of action quickly. Strong interpersonal andcommunication skills. Astrong work ethicis required. Detail-oriented and excellent follow-through. Ability to flex and deal with ambiguity in adynamic,fast-paced, high-growth environment. Passion for personallearning and developmentto grow with the company. Cultural sensitivity and ability to develop consensus within a multinational organization.
Physical demands:Normal office environment with prolon…
Title: Director, Omnichannel Customer Experience/OCX Brand
Company: Tbwa Chiat/Day Inc
Location: Princeton, New Jersey, USA
Category: Management, Marketing / Advertising / PR
