Overview
Director, Online Merchandising – Digital Commerce Jobs in Secaucus, New Jersey, USA at Ashley Stewart, Inc.
150 Meadowlands Pkwy, Secaucus, NJ 07094, USA Req #1928
Thursday, August 8, 2024
Summary:
The Director of OnlineMerchandisingis responsible for maximizing online sales and enhancing the digital shopping experience throughstrategic planning, effective product management, and continuousoptimization. The primary responsibility will be to ensure a seamless and engaging online experience for our customers by strategicallymerchandisingproducts, optimizing search functionality, and analyzing sales data to make informed decisions. This role will drive the promotional calendar, content requirements, product activations and lead the onlinemerchandisingteam.
Essential
Functions of the Position:
Curate product assortments and collections based on sales trends, seasonality, and promotional initiatives.
Alignmerchandisingstrategies with promotional campaigns and customer communications.
Lead and manage the promotional calendar and execution to support the sales plan and company goals.
Develop the email marketing strategy from a product and content lens and manage execution with the CRM and creative teams.
Manage the team for product categorization, tagging, and descriptions to enhance searchability and discoverability.
Generate reports and insights to inform decision-making and drivecontinuous improvementin onlinemerchandisingefforts.
Optimize On Site search by leveraging analytics and customer behavior.
Communicatemerchandisingpriorities, updates, and recommendations effectively to stakeholders.
Stay informed about industry trends, competitive landscape, and technologies to improve onlinemerchandisingpractices.
Supervisory Responsibilities:
Lead and oversee the online merchandise team, including the merchandise manager, online coordinator, and copywriter.
Focus is to ensure product is activated online timely through set up of images and product information in the content management system and execution of promotional strategy.
Essential
Qualifications:
Creative mindset with a keen eye for design and visual aesthetics.
Ability to thrive in afast-paced,dynamic work environmentand adapt to changing priorities and deadlines.
Work extremely well with direct reports and cross-functional departments.
Detail-oriented approach with a focus on accuracy andquality assurance.
Education
/
Experience:
Bachelor’s degree in marketing, business, e-commerce, or related field.
5+ years of experience in e-commercemerchandising, preferably apparel.
Proficiency in web analytics tools and content management systems.
Stronganalytical skillswith the ability to interpret data and translate insights into actionable strategies.
#J-18808-Ljbffr
Title: Director, Online Merchandising – Digital Commerce
Company: Ashley Stewart, Inc.
Location: Secaucus, New Jersey, USA
Category: Marketing / Advertising / PR, Management
