Overview
Director, PR Jobs in Westlake Village, California, USA at Guitar Center
Job
Job Type: Full-time
Location:
Westlake Village, CA
Date Posted:
Feb 13, 2025
This individual will be responsible for building, managing, and enhancing the company’s brand image and reputation. The ideal candidate is a strategic thinker with a deep understanding of the music industry, public relations, and digital media trends. You will lead all PR initiatives, develop strong relationships with media outlets, and drive campaigns that engage musicians, music educators, and industry professionals.
Responsibilities:
Create and implement a public relations strategy that aligns with Guitar Center’s business goals and objectives.
Develop creative and compelling storylines that showcase the retailer’s exclusive product offerings, promote unique musician services, and highlight theindustry expertiseof company spokespeople.
Provide effective communications support tools across the organization to ensure message clarity and alignment for all stakeholders in advance of any internal or external communications (i.e., PowerPoint Decks, Media Interview Prep, Advance Research & Media Analysis, Monitoring, etc.).
Media Relations:
Build and maintain strong relationships with key media outlets, journalists, and influencers in the music and retail sectors.
Develop and maintain productive relationships with relevant media from local and national levels.
Manage media-related inquiries in a timely and accurate manner by arranging interviews, responding to special requests, and generating interest in Guitar Center brands.
Develop crisiscommunicationplans and manage any public relations issues that may arise, ensuring timely and effective responses.
Act as a critical first-contact point for external press across mainstream and industry media outlets.
Write, edit, and distribute press releases and other forms of externalcommunication.
Press Distribution:
Oversee the creation of press materials, including press releases, media kits, and pitch documents to effectively communicate our brand story and initiatives.
Proactively find opportunities to secure press coverage for Guitar Center.
Collaborate with the marketing team to ensure cohesive messaging across all social media platforms, leveraging trends to enhance our PR efforts.
Crisis Management:
Develop crisiscommunicationplans and serve as a spokesperson during critical situations, ensuring timely and effective responses to protect the brand’s reputation.
Partner with Corporate Communications to activate crisiscommunicationstrategies.
Event Management:
Plan and execute promotional events, product launches, and press conferences to enhance brand visibility and engage with our audience.
Performance Metrics:
Monitor and analyze the effectiveness of PR campaigns, using insights to inform future strategies and improve outreach efforts.
Research and maintain awareness of business intelligence related to Guitar Center in the public media.
Qualifications:
Bachelor’s Degree (or 4 years of equivalent work experience), preferably in Public Relations, Journalism, Communications, or a related field.
10 years of relevant work experience managing public relations efforts both nationally and internationally.
Established network of national media contacts across music, entertainment, lifestyle, and business publications.
3+ years of experience leading PR initiatives.
5+ years of experience in oral andvisual communication(must be comfortable on camera as certain appe…
Title: Director, PR
Company: Guitar Center
Location: Westlake Village, California, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
