Overview
Director PR Events & Influencer Jobs in Westwood, Massachusetts, USA at Crocs
Overview
HEYDUDE is hiring a Director of Global Consumer Public Relations, Events & Influencer to lead global marketing efforts. The role focuses on building a premier strategy to grow brand and product awareness through media and consumer-focused outreach and events. You will partner with the brand marketing team, the collaborations team, product, and ecommerce channels to deliver magnificent storytelling and drive
impactful
media results.
We are excited to bring this new position to life with someone who can bring our fast growing brand to new heights!
What You’ll DoStrategically build and coordinate global consumer PR and Influencer strategies and activations that will have a significant impact on brand perception and product desirability
Develop detailed annual planning for brand and product support and storytelling
Drive
communication
strategies for coordinated marketing campaigns, product launches, and collabs
Identify real-time quick-strike opportunities while leading strategy and activation
Plan and complete in-market activations and product showcasing events for consumers and media to increase awareness, trial, and affinity
Craft strategies, tools, and templates to scale PR-focused marketing and influencer activations globally
Coordinate with the PR agency to facilitate progress updates and project tracking, support
budget management
, prioritize tasks, and effectively communicate status and plans to internal collaborators, as needed
Build detailed PR activation plans for Global Marketing, including media materials, messages, and timelines
Coordinate with regional teams for local implementation
Continuously measure and analyze the value of PR, including return on investment, to guide the delivery of actionable
optimization
recommendations for improved performance and growth
Act as the primary point of contact for Product, Program, or Coordinated Marketing-specific media inquiries and interview requests
Offer strategic advice, input, and suggestions to the coordinated marketing group and cross-functionalcollaborators in relation to PR assistance, event and influencer activations for brand/product
Collaborate with teams from various departments to establish objectives, establish budgets, and identify meaningful measures of ROI for media and
customer-focused
events
Actively monitor HEYDUDE and broader media trends in footwear and related categories, working closely with
cross-functional teams
to swiftly activate as applicable
What You’ll Bring to the Table
BS or BA or equivalent experience in public relations, mass communications, journalism, or are related field
10+ years of PR agency or brand experience with a consistent record in a
fast-paced
,
dynamic environment
Experience in the footwear industry and globally scaled experience are not required, but a bug plus Proficient in
project management
and skilled in leading
cross-functional teams
. You effectively plan projects, manage timelines, achieve results, and cultivate positive relationships.
Ability to lead regional teams in the development and execution of global strategies; international media experience is desired
Detailed understanding of general PR and marketing principles
…
Title: Director PR Events & Influencer
Company: Crocs
Location: Westwood, Massachusetts, USA
Category: Marketing / Advertising / PR, Creative Arts/Media
